Designed to provide dance lessons to enthusiasts, the new channel will bring together the best of choreographers along with Madhuri Dixit

exchange4media Staff Nov 5, 2018 6:44 PM


The show is will be launched on November 4th, every Saturday and Sunday at 8.30 pm

exchange4media Staff Nov 2, 2018 7:51 PM


Last week, Sony Entertainment Television had emerged as the leader in the urban market.

exchange4media Staff Sep 28, 2018 8:52 AM


The show will premiere on July 23 and will air every Monday-Tuesday at 9.30pm

exchange4media Staff Jul 19, 2018 4:03 PM


Colors is no. 1 in urban markets as Dance Deewane average viewership is 6.7 Million impressions; Naagin 3 launched with an average viewership of 10.8 Million and has been consistent no. 1 show in the category since launch

exchange4media Staff Jul 10, 2018 2:17 PM


Naagin season 3 led the top five programmes list in overall and urban market of week 24

exchange4media Staff Jun 21, 2018 3:56 PM


The campaign is witnessing a positive response and is taking over social media, encouraging the youth icons of India to share their moves and challenge their friends to do the same.

exchange4media Staff Jun 9, 2018 8:53 AM


The Premiere of Dance Karnataka Dance Little Masters is on 2nd June, 2018, and will be telecast every weekend from 7:30 PM to 9:00 PM

exchange4media Staff May 29, 2018 4:48 PM


The show will welcome unique pairs, across age groups and geographies, and give them a chance to put their best foot forward as a team testing the dynamics of their relationship. The panel of judges includes Miss Universe 2000, the graceful Lara Dutta, dance maestro and director Ahmed Khan and internationally acclaimed dancer Dana Alexa.

exchange4media Staff Mar 12, 2018 5:45 PM


The Hindi General Entertainment space has grown by leaps and bounds on the back of interesting concepts, engaging storylines, classic non-fiction formats and above all, great content. The year saw viewers completely take control of the kind of content they wanted to watch and where

Deepak Rajadhyaksha Dec 29, 2017 8:57 AM


The contestants are the household names of Zee Kannada’s various fiction & non-fiction shows

exchange4media Staff Aug 14, 2017 5:42 PM

Mazhavil Manorama launches new programmes; sports a fresh look and feel?blur=25

This transition to a fresh visual indulgence starts with the launch of new programmes, ranging from fiction to reality shows over the next few weeks

exchange4media Staff Apr 20, 2017 6:54 PM

Sony’s 'The Kapil Sharma Show' & 'Super Dancer' make it to BARC's top 10 shows; propel Sony to no 4?blur=25

Sony Entertainment Television moved up to the fourth spot in BARC Ratings for week 37 in the category of Hindi GEC Urban. This improvement can be credited to two of its shows earning a spot for themselves in BARC’s top ten programmes

exchange4media Staff Sep 23, 2016 7:46 AM

Zee Kannada to premier 'Dance Karnataka Dance' on May 21?blur=25

Dance Karnataka Dance will be telecasted on every Saturday and Sunday starting from May 21, 2016 at 7:30 PM

exchange4media Staff May 19, 2016 4:23 PM

ZEE TV bags Gold and Silver at Asian Customer Engagement Forum and Awards?blur=25

It won a Gold for the Google Voting innovation for its dance reality show- ‘Dance India Dance 5’ in the online media category for successful use of technology and a Silver in the mobile marketing category for the ‘Janbaaz Sindbad’ mobile game

exchange4media Staff May 4, 2016 5:54 PM

Dance + gives Star Plus ratings spike with high TSV?blur=25

On the Sunday of Week 31, Star Plus launched a new dance reality show Dance + replacing its celebrity dance reality show - Nach Baliye 7. As far as opening episode is concerned, Dance + has performed better than Nach Baliye, which is a well-established show

Priyanka Mehra Aug 10, 2015 8:43 AM

GroupM, Dancestar Ventures join hands to bring Electronic Music Awards Show to Asia?blur=25

The first project of the partnership is Dancestar Asia which will be developed for TV distribution in the region and will celebrate achievement of Asian and international DJ’s and artists

exchange4media Staff May 6, 2015 3:44 PM

Guest Column: Unleashing the full potential of mobile marketing?blur=25

As long as the marketer embraces the 3Cs of mobile campaigns – Customised, Clear & Concise – and selects the right channel, mobile marketing will pay rich dividends, says Vikram Raichura, MD, VivaConnect

Vikram Raichura Aug 2, 2013 1:35 PM

Viewer engagement sees 10-fold jump with missed calls?blur=25

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM