In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘National Snapchat Lens’ for Cadbury Dairy Milk Silk.

exchange4media Staff Feb 14, 2018 5:43 PM


Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Venkata Susmita Biswas Aug 16, 2017 8:32 AM

Cadbury Dairy Milk launches new limited edition flavors on Friendship Day?blur=25

The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience i.e. youth

exchange4media Staff Aug 6, 2016 8:22 AM

Cadbury Dairy Milk celebrates changing saas-bahu relationship with new spot?blur=25

The ad conceptualised by O&M highlights the story of a small town mother-in-law and daughter-law and how together they have fun, by setting their inhibitions aside

Sarmistha Neogy Nov 9, 2015 9:04 AM

O&M creates TVC for Cadbury Dairy Milk featuring veteran Bollywood actress Waheeda Rehman?blur=25

The TVC explores the tight family bond and the unabashed desire for #TheLastPiece of chocolate that everyone craves for

exchange4media Staff May 30, 2015 9:17 AM

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk?blur=25

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra Dec 11, 2014 7:53 AM

'Free the Joy' with Cadbury Dairy Milk?blur=25

The new TVC by O&M captures the brand's latest proposition of listening to what your heart tells you to do and living in the moment; it only takes a nudge to unlock joy

exchange4media Staff Jul 2, 2014 8:25 AM

Cadbury & ABP come together for 3rd edition of Cadbury Mishti Shera Shrishti?blur=25

Activated in February-March 2014, the initiative is all about paying tribute to West Bengal’s favourite sport – football

exchange4media Staff Mar 29, 2014 11:44 AM

Brands show growing love for digital this Valentine's?blur=25

Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as compared to the traditional medium

Twishy Feb 18, 2014 8:36 AM

"Focus doesn't mean a brand can remain isolated from the competitive environment"?blur=25

Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16

exchange4media Staff Jan 17, 2014 9:42 AM

Lenovo India appoints Bhaskar Choudhuri as Director - Mktg?blur=25

Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB

exchange4media Staff Sep 27, 2013 7:47 AM

Lenovo India appoints Bhaskar Choudhuri as Director - Marketing?blur=25

Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB

exchange4media Staff Sep 26, 2013 3:05 PM

Ogilvy India sweeps EFFIE Awards 2012?blur=25

Ogilvy put a total score of 280 points. McCann follows with 65 & Lowe with 60 points. Ogilvy also won the Grand EFFIE Award

Saloni Surti Dec 5, 2012 7:30 PM

O&M wins Gold at IPA Effectiveness Awards?blur=25

The award was won for Cadbury Dairy Milk’s seven-year long ‘Kuch Meetha Ho Jaaye’ campaign. The campaign also won a special award for ‘Best Use of Insight’

exchange4media Staff Oct 31, 2012 3:21 AM

Cadbury Dairy Milk plays the friendship card in new TVC?blur=25

The TVC, ‘Nayi Dosti Ka Shubh Aarambh’, celebrates the beginning of new friendships. The creative agency behind the campaign is Ogilvy India

exchange4media Staff Aug 17, 2012 8:05 PM

iZone International: Fallon London creates viral campaign for Cadburys?blur=25

Fallon London has released the latest television clip for Cadbury Dairy Milk now remixed with Bollywood music as a viral clip on YouTube, even as the original ad music reaches number 29 on the British single’s chart.

exchange4media Staff Jun 22, 2011 9:59 AM