dairy-milk
Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys
exchange4media Staff Mar 18, 2019 1:32 PM
In the campaign, the Ogilvy creative team highlighted the best part about the consumption experience which was the inclusion of whole hazelnuts
exchange4media Staff Mar 7, 2019 6:04 PM
Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day
exchange4media Staff Feb 14, 2019 4:21 PM
Renowned chocolatier Zeba Kohli also unveiled the Cadbury Chocolate Cookbook
exchange4media Staff Feb 11, 2019 11:07 AM
A round-up of the 10 most viewed YouTube ads in India for the month of July
exchange4media Staff Aug 28, 2018 12:01 PM
Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources
Naziya Alvi Rahman Apr 25, 2018 9:00 AM
In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘National Snapchat Lens’ for Cadbury Dairy Milk Silk.
exchange4media Staff Feb 14, 2018 5:43 PM
The campaigns by Cadbury Dairy Milk Silk, Swiggy, MTV, among others, take the idea of modern-day marketing a step ahead.
exchange4media Staff Feb 14, 2018 8:56 AM
Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism
Venkata Susmita Biswas Aug 16, 2017 8:32 AM
The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience i.e. youth
exchange4media Staff Aug 6, 2016 8:22 AM
The ad conceptualised by O&M highlights the story of a small town mother-in-law and daughter-law and how together they have fun, by setting their inhibitions aside
Sarmistha Neogy Nov 9, 2015 9:04 AM
The TVC explores the tight family bond and the unabashed desire for #TheLastPiece of chocolate that everyone craves for
exchange4media Staff May 30, 2015 9:17 AM
SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand
Priyanka Mehra Dec 11, 2014 7:53 AM
The new TVC by O&M captures the brand's latest proposition of listening to what your heart tells you to do and living in the moment; it only takes a nudge to unlock joy
exchange4media Staff Jul 2, 2014 8:25 AM
Activated in February-March 2014, the initiative is all about paying tribute to West Bengal’s favourite sport – football
exchange4media Staff Mar 29, 2014 11:44 AM
Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as compared to the traditional medium
Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16
exchange4media Staff Jan 17, 2014 9:42 AM
Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB
exchange4media Staff Sep 27, 2013 7:47 AM
Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB
exchange4media Staff Sep 26, 2013 3:05 PM
Ogilvy put a total score of 280 points. McCann follows with 65 & Lowe with 60 points. Ogilvy also won the Grand EFFIE Award
Saloni Surti Dec 5, 2012 7:30 PM
