dabur
Niti Kumar dons new role as General Manager of MediaCom Delhi?blur=25

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

exchange4media Staff Feb 28, 2013 7:57 PM

In-cinema advertising catches advertiser eye?blur=25

In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth

Shobhana Nair Feb 25, 2013 9:08 PM

Starcom MediaVest restructures Delhi ops?blur=25

New roles assigned for Tarun Nigam, Sulina Menon and Sriram Sharma

exchange4media Staff Oct 8, 2012 8:21 PM

Dabur OxyLife’s OOH display is a bubbly affair?blur=25

The 3D pack of OxyLife installed in Delhi emphasises the benefits of oxygen for the skin and its health. The idea was executed by JCDecaux

exchange4media Staff Sep 27, 2012 7:49 PM

Radio Mirchi appoints Starcom as media AOR?blur=25

The account will be handled from Starcom’s Mumbai office. The incumbent is Madison Media

exchange4media Staff Sep 3, 2012 2:25 AM

FoodFood’s new show serves up flavours of India?blur=25

FoodFood channel’s new show ‘Roti Raasta Aur India’ is a journey that will discover ‘roti’, a staple in almost all Indian households, from various parts of India

exchange4media Staff Aug 7, 2012 6:47 PM

The how and why of pitching?blur=25

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’

Dipali Banka Jun 6, 2012 7:13 PM

Dabur adds Starcom MediaVest Group to its roster?blur=25

SMG has bagged the media planning mandate for Dabur’s skin care, hair oils and home care portfolio

Noor Fathima Warsia Feb 3, 2012 11:45 AM

Dabur's e-commerce venture for Uveda takes shape?blur=25

Dabur India Ltd is betting big on e-commerce and has launched an online shopping portal for its Uveda range of skin care products. More such initiatives will follow.

Preeti Hoon Feb 14, 2011 7:37 AM

Dabur realigns creative duties for skincare biz?blur=25

Sources close to the development have informed that Dabur India has divided its skincare brands between Law & Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.

Preeti Hoon Feb 11, 2011 7:22 AM

Dabur realigns creative duties for skincare biz?blur=25

Sources close to the development have informed that Dabur India has divided its skincare brands between Law & Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.

Preeti Hoon Feb 10, 2011 6:13 PM

Dabur OxyLife's BTL mandate goes to Percept Activ?blur=25

Dabur’s OxyLife has roped in Percept Activ to execute the on-ground activities for its ‘OxyLife Professional Facial Kit’.

exchange4media Staff Jan 27, 2011 7:45 AM

Dabur skin care pitch update: Client denies Grey’s involvement?blur=25

The creative pitch for Dabur’s skin care brands has taken a new turn. Refuting Grey’s claim of retaining the business, Dabur India’s spokesperson stated, “Grey Worldwide was never invited for the pitch, so there’s no question of them bagging the account.”

Preeti Hoon Jan 21, 2011 7:59 AM

Dabur puts skin care range on creative pitch?blur=25

FMCG major Dabur is on an advertising agency hunting spree and has called for a creative pitch for its skin care range. The pitch is in its initial stages.

Preeti Hoon Jan 10, 2011 7:29 AM

OgilvyAction roped in for Dabur Lal Tail’s rural activation campaign in MP, Chhattisgarh?blur=25

FMCG major Dabur India Ltd has recently appointed OgilvyAction, the experiential and promotional marketing arm of Ogilvy & Mather, to execute its rural activation campaign targeting 1 lakh women in over 5,000 villages and towns in Madhya Pradesh and Chhattisgarh.

Preeti Hoon Dec 16, 2010 7:20 AM

Dabur pumps in Rs 7-8 cr to rebrand Real; uses DTH advertising for the first time?blur=25

FMCG major Dabur has undertaken a 360 degree rebranding exercise for its brand Real and has introduced new packaging, a new brand ambassador and communication activities, including innovative OOH campaigns, in select cities, besides in-cinema advertising, TVC, radio, DTH and print advertising. The company plans to take the brand online in Phase 2 of its marketing plan.

Preeti Hoon Dec 2, 2010 7:36 AM

Dabur, Nirula’s in strategic pact to promote new Hajmola?blur=25

Dabur has launched a campaign titled ‘Hajmola Ka Chatkara Kare Khana Complete’ in partnership with food service chain Nirula’s to promote its new Kacha Aam variant, wherein there will be free sampling of the new flavour at Nirula’s outlets in Delhi and NCR.

Preeti Hoon Jul 13, 2010 8:41 AM

?blur=25

Big brands like Bennett Coleman & Co. Ltd., Dabur, Volkswagen, Zee Labs Ltd, Godrej and other top educational institutes were also found guilty of misrepresenting or exaggerating facts about some of their products

exchange4media Staff Nov 30, -0001 12:00 AM