Srivastava, COO, Rainshine Entertainment, delves into the restructuring of Culture Machine and the strategy ahead for the newly formed entities

Shikha Paliwal Oct 24, 2019 8:48 AM


Culture Machine Media will be structured into two focussed businesses - CM Studios and Lightstream

e4m Desk Oct 14, 2019 11:44 AM


Pitalwalla to continue with Rainshine Entertainment, the holding company of Culture Machine, in advisory role

e4m Desk Oct 9, 2019 2:19 PM


Sivanuri appointed as  Associate VP Branded Content Partnerships (West and South)

e4m Desk Jul 10, 2019 12:32 PM


The campaign is led by music video, written by Dentsu Webchutney, sung and composed by Anushka Manchanda and created in association with Culture Machine

e4m Desk Mar 13, 2019 1:43 PM


Produced in association with Culture Machine, the film features celebrity chef Vikas Khanna and it highlights how the underprivileged struggle for each meal

e4m Desk Dec 11, 2018 2:41 PM


The video ‘Qaid’ features India’s first transsexual model Nikkiey Chawla

e4m Desk Oct 27, 2018 9:28 AM


IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

e4m Desk Aug 9, 2018 8:53 AM


YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content

Venkata Susmita Biswas Aug 6, 2018 9:00 AM

Indira IVF?blur=25

Culture Machine’s digital channel ‘Blush’ and Chhoti Production Company, created a new video titled ‘Methi Ke Laddoo’, as a part of Blush's on-going Mothers & Daughters series.

e4m Desk Mar 16, 2018 3:48 PM


Mairu Gupta, Senior Director, Media and Content Distribution, NBA India and Sameer Pitalwalla, CEO and Co-Founder, Culture Machine chatted exclusively with exchange4media about the same

Misbaah Mansuri Mar 14, 2018 8:58 AM


The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Anam Khan Nov 24, 2017 8:58 AM


Majumder will be responsible for driving operations across the board

e4m Desk Sep 6, 2017 1:57 PM

Tuhin Menon promoted as President, Culture Machine?blur=25

Menon to set up a studio model to create world-class long form slates of original programming, working with top notch creative talent

e4m Desk Jun 24, 2017 3:32 PM

Dekkho aims to be the default destination for short format premium content: Vinay Pillai and Tanay Desai?blur=25

Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans

Madhuwanti Saha May 31, 2017 7:53 AM

Culture Machine expands technology business into ASEAN?blur=25

Digital media network re-organizes top brass: Siddharth Narula elevated as Chief Revenue Officer, Aditya Aima joins as Business Head – ASEAN and Minal Sharma as National Sales Head

e4m Desk Mar 1, 2017 11:38 AM

Culture Machine launches - an extension of female-centric Blush?blur=25

Culture Machine a digital media firm announced the launch of, an online destination that provides smart, niche content for the modern urban Indian woman.

e4m Desk Dec 20, 2016 8:39 AM

Culture Machine partners with Scout Media to provide Video Machine services?blur=25

In the past 6-8 months, the product output of Video Machine has scaled 5x, creating thousands of videos and millions of views each month

e4m Desk Dec 7, 2016 8:15 AM

Culture Machine appoints Ruchir Joshi as Content Head?blur=25

In his new role, he will be responsible for spearheading the content division across all channels owned and operated by the company

e4m Desk Sep 24, 2016 12:45 PM

Vivel's #AbSamjhautaNahin campaign urges women to question stereotypes?blur=25

The new campaign conceptualised by Blush inspires women to voice their opinion and believe in themselves.

e4m Desk Sep 17, 2016 7:31 AM