Godrej Ezee?blur=25

The brand has partnered with CRY to identify the beneficiaries and to distribute sweaters to children living in severe winter-prone regions in India

exchange4media Staff Dec 25, 2019 10:00 AM

Cry TikTok e4m?blur=25

The campaign, which was launched on December 13, 2019, has since garnered 88 million views

exchange4media Staff Dec 16, 2019 3:41 PM

Lotame India?blur=25

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM


The #YellowFellow contest raises awareness about every child’s right to a happy childhood

exchange4media Staff Oct 31, 2019 4:54 PM

Neha Dhupia?blur=25

As part of the initiative, Bollywood actor Neha Dhupia visited a CRY project in Sion, Mumbai

exchange4media Staff Aug 20, 2019 6:10 PM

Monsters University?blur=25

The film, written and directed by Dan Scanlon, will air on the channel July 28, at 1 pm

exchange4media Staff Jul 23, 2019 1:56 PM


The ad film ‘’ focuses on the fact that the right online identity is important for any business

exchange4media Staff Apr 21, 2019 10:00 AM


The film features femaile athletes from across the world, including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura and South Korean dancer Amber Liu among others

exchange4media Staff Sep 12, 2018 6:21 PM


The report states that layered analysis of cyber data, including DNS queries, leads to stronger protection against DDoS, malware, and botnet attacks

exchange4media Staff Apr 26, 2018 7:38 PM


Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Anam Khan Mar 22, 2018 8:52 AM


This move follows Google and Facebook banning cryptocurrency ads; policy at Twitter to be implemented in two weeks

exchange4media Staff Mar 20, 2018 1:57 PM


Industry applauds government pro-digital announcements and suggests regulating cryptocurrency, instead of a complete ban

exchange4media Staff Feb 2, 2018 8:54 AM

IAMAI devises four-step precautionary plan to tackle ransomware attacks?blur=25

According to the association, there is a need to co-relate this as a pre-pandemic interval where the need is to develop capacity and plan response planning activities in terms of precautions and act fast to minimise the damages

exchange4media Staff Jun 29, 2017 8:36 AM

Bitcoins usage catches up as consumers seek ways to wade cash crunch?blur=25

Bitcoin start-ups in India witness spike in user registrations post demonetisation

Venkata Susmita Biswas Dec 27, 2016 8:09 AM

Will WhatsApp's new encryption policy make its use illegal in India??blur=25

WhatsApp creates an end to end encryption policy for its billion users around the world; however, if the government decides to imply strict encryption policies in India, the messaging app could soon be illegal

Ronald Menezes Apr 18, 2016 7:59 AM

Goldmine Advertising bags digital marketing mandate for

Goldmine Advertising, an intergrated communication agency, has won the digital marketing mandate for e-commerce portal

exchange4media Staff Mar 12, 2016 12:46 PM

Goldmine Advertising bags digital marketing mandate for

Goldmine Advertising, an intergrated communication agency, has won the digital marketing mandate for e-commerce portal

exchange4media Staff Mar 11, 2016 2:25 PM

Decoding the brand endorsement matrix: What works and what doesn’t?blur=25

There are ads where celebrity endorsers perfectly match the traits of the brand, while there are others where the image of the endorser falls low in terms of relatability. exchange4media finds out what makes a celebrity endorsement work

Sarmistha Neogy Oct 23, 2015 8:07 AM

By 2018, more than 50% users will use smartphones or tablets first for all online activities?blur=25

Gartner predicts by 2018, 78% of global smartphone sales will come from developing economies

exchange4media Staff Dec 9, 2014 7:56 AM

Latest from HT-TOI war rooms: An animated crybaby and a half-baked cake?blur=25

Both newspapers quote relevant IRS and ABC figures to claim leadership, both are correct but with different parameters

Abid Hasan Sep 23, 2014 8:01 AM