New Criteo tool promises average 20-30% higher publisher revenue

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

Abhinna Shreshtha Jun 8, 2017 7:57 AM

Online shopping surge in India thanks to brand advertising on social media, in-app availability of e-comm platforms: Criteo Report

According to Criteo’s end of year data monitored on major e-commerce platforms, before Christmas week, average visitor uplift was seen of 42 per cent, which generated sales uplift of 32 per cent

exchange4media Staff Dec 14, 2016 8:11 AM

Criteo completes acquisition of  HookLogic

HookLogic will become part of the Criteo family of solutions with immediate effect

exchange4media Staff Nov 11, 2016 10:59 AM

Online shoppers move from e-commerce to m-commerce this festive season

Amongst all mediums to access e-commerce portals, 40 per cent share is from mobile phones; rise in cross device surfing seen before final purchase by consumers

exchange4media Staff Oct 13, 2016 8:08 AM

Criteo unveils cross-device personalized marketing solution

It enables a single view of consumers' shopping behaviour across all devices to deliver precise, personalized ads with accuracy and scale

exchange4media Staff Oct 30, 2014 12:15 PM