Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.

exchange4media Mumbai Bureau 26-October-2017

The new season of PKL is even giving the national cricket team a run for its money. By some audience analysis, it earned three times as many viewers as the recent Indian/Sri Lanka series

Joseph Eapen 24-October-2017

This is supported by a television commercial and a series of digital and on-ground initiatives

exchange4media Staff 04-September-2017

The company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms

exchange4media Staff 03-August-2017

For the first time in three years, India will be playing a series that has matches in all three formats (test, ODI, T20) overseas

exchange4media Staff 26-July-2017

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament

Madhuwanti Saha 26-July-2017

Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch

exchange4media Staff 24-July-2017

Nitin Bhatia, Managing Director - Executive Alerts at Meltwater,opens up about his love for fitness, cricket, travel and sports, and how he uses the weekends to add these to his busy schedule

exchange4media Staff 24-June-2017

‘Bahubali 2’ will include power-packed panel of cricket guests, showcase cricketers off the field and more

exchange4media Staff 07-June-2017

The popular campaign gets a fresh lease of life for the Champions Trophy

exchange4media Staff 05-June-2017

Within 24 hours of going live on, the initiative has garnered a social media reach of over 9 million fans and cricket lovers

exchange4media Staff 03-June-2017

The list released by ESPN on Tuesday evening devised a formula that combines endorsements with social media following and Internet search popularity to create the ESPN World Fame 100 rankings

exchange4media Staff 31-May-2017

Gupta also spoke about how sports viewership is witnessing a phenomenal growth in the country and how SPN is looking at sports broadcasting beyond cricket

Ruhail Amin 06-May-2017

The campaign is led largely by outdoor, print, and digital with focus on merchandise too

exchange4media Staff 06-May-2017

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha 18-April-2017

This is an exclusive multi-year mandate for the group, effective this fiscal year

exchange4media Staff 13-April-2017

adidas athletes Rohit Sharma, KL Rahul, and Rishabh Pant cast as cricket’s first superhero squad in the campaign

exchange4media Staff 01-April-2017

The South African cricket star to be the face of Montblanc across categories like watches, writing instruments, men’s accessories, and leather goods

exchange4media Staff 31-March-2017

Value 360 took home the trophy; Edelman and GBM were announced as first and second runners-up, respectively

exchange4media Staff 10-March-2017

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.

exchange4media Staff 02-March-2017