The South African cricket star to be the face of Montblanc across categories like watches, writing instruments, men’s accessories, and leather goods

exchange4media Staff 31-March-2017

Value 360 took home the trophy; Edelman and GBM were announced as first and second runners-up, respectively

exchange4media Staff 10-March-2017

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.

exchange4media Staff 02-March-2017

“I am back in the sports industry, which is my passion; it gives me great pride to be associated with a prestigious team,” said Menon on his new role

exchange4media Staff 08-February-2017

The bidding process for Indian Premier League (IPL) broadcast, digital and mobile rights, which was supposed to have opened today, has been delayed after the Supreme Court appointed Lodha Panel raised a couple of queries regarding the bidding process

exchange4media Staff 25-October-2016

The bidding process for Indian Premier League (IPL) broadcast, digital and media rights that was to be held tomorrow, appears to be heading for a delay as the Supreme Court appointed Lodha Panel has not yet responded to BCCI’s queries regarding the tenders.

Madhuwanti Saha 24-October-2016

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

exchange4media Staff 04-October-2016

The video highlights the moments from the tournament that made the fans proud, encapsulating the team's first ever IPL journey

exchange4media Staff 31-May-2016

This is the first ever campaign shot entirely by the cricketers themselves in a selfie mode – using hand held phones, cameras, selfie sticks and drones. The TV campaign took 24 international cricketers and close to a 1000 fans to create this

exchange4media Staff 17-May-2016

Rahul was last serving as Discovery Networks Asia Pacific’s Executive VP and General Manager for South Asia. He will take on his new role starting June 1, 2016 onwards

exchange4media Staff 21-April-2016

Rahul Johri, EVP & General Manager of Discovery Networks Asia Pacific has been appointed as the CEO of BCCI & will start his new role from June 1, 2016.

exchange4media Staff 20-April-2016

Oppo claimed maximum number of spots with 22.59 % share around T20 World Cup tournament according to a research by SilverPush

exchange4media Staff 12-April-2016

According to sources, TV ads for the ongoing ICC T20 World Cup is costing advertisers between Rs 6-8 crore depending on the package selected

Abhinn Shreshtha 22-March-2016

Inspired by a glossary of cricket terms, the dictionary aims to re-ignite the passion between lovers as the game on the field begins to heat up

exchange4media Staff 21-March-2016

Given its tremendous popularity on social media, this year too Star Sports is back with their new ‘Mauka Mauka’ campaign, just ahead of the India-Pakistan clash on 19th March, 2016

Sarmistha Neogy 18-March-2016

Cricket legend Sachin Tendulkar has partnered with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand named True Blue, with the first outlet coming up in Mumbai in May 2016

exchange4media Staff 14-March-2016

92.7 BIG FM has announced ‘BIG Cricket Headquarter’ with ace cricketer Virender Sehwag in association with LIC Housing Finance Ltd. The nine week activity starts from March 9 and will culminate on April 3 2016

exchange4media Staff 01-March-2016

The scale of ad investment going into cricket alone is slated to bump up industry growth. However it is also expected to have an impact on viewership of GECs and Movie channels, and in turn impact revenues as a result of advertisers diverting their budgets to cricket.

exchange4media Staff 01-February-2016

Today Cricket industry is growing rapidly. This imapcts GEC's, Movie Channels and a lot more. All of the budget is being diverted to Cricket. Read on to know in detail.

exchange4media Staff 01-February-2016

Kumar will take on the new role of Vice President, Head of ESPN India and South Asia while Sambit will be the new Editor-in-Chief, ESPN India/South Asia.

exchange4media Staff 10-December-2015