cricket

Year 2017 was a milestone year in sports sponsorship in India, as the US billion-dollar mark was crossed for the first time.

exchange4media Staff 21-March-2018

After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands

Madhuwanti Saha 21-March-2018

The campaign that attempts to answer the question on everybody’s mind from – from Bundelkhand to Madurai – as to who would win when a Tiger would take on another

exchange4media Staff 19-March-2018

Tickets will go live on Paytm and Insider.in after the 2nd week of March for games to be played at the historic Feroz Shah Kotla Stadium starting April 8.

exchange4media Staff 14-March-2018

BCCI and Star India have collaborated to co-create the campaign this year, with an enthralling anthem which brings alive the unifying spirit of VIVO IPL 2018, heralding the start of a thrilling face-off of the Best vs Best.

exchange4media Staff 13-March-2018

The Board of Control for Cricket in India (BCCI) today announced its association with Paytm as the Official Umpire Partner of the VIVO Indian Premier League for the next five years. Paytm is also the Title Sponsor of India Cricket.

exchange4media Staff 12-March-2018

Launches India's first interactive sports experience on JioTV which can be experienced duringthe ongoing Nidhas Trophy on "Jio Cricket" on the Jio App.

exchange4media Staff 09-March-2018

The Board of Control for Cricket in India’s (BCCI) domestic circuit for the 2018-19 season is to be tendered soon. Rajesh Kaul, President - Sales and Distribution, Sony Pictures Sports Networks chats with exchange4media on the BCCI domestic rights, SPN's agreement with ECB and more.

exchange4media Staff 06-March-2018

This agreement with ECB gives SPN the rights to both televise and digitally broadcast men's and women's international matches within the Indian subcontinent including Test matches, T20 Internationals and ODIs, played in England

exchange4media Staff 05-March-2018

The fact that every Dream11 user actually aspires to employ the same kind of thinking prowess that has made MS Dhoni such a master of the game truly makes him a unique fit for the Dream11 brand.

exchange4media Staff 05-March-2018

In a country where cricket is a religion and cricketers are legends, will see the young 18 year old Prithvi Shaw share about his journey to the victory which made India proud.

exchange4media Staff 28-February-2018

Rahul Johri, CEO, BCCI, ignited a thought-provoking conversation at the unveiling of the 16th Pitch Madison Advertising Report 2018 on whether BCCI is likely to kill GECs

exchange4media Staff 16-February-2018

Bringing cricket and over 200 popular television celebrities under one roof, MTV Box Cricket League will be telecast on MTV starting February 13, 2018

exchange4media Staff 22-December-2017

The India-New Zealand series continues to garner big numbers on television for Week 45 (November 4-10)

exchange4media Staff 22-November-2017

Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more

Anam Khan 15-November-2017

The telecast of T20 and ODI matches between India and New Zealand on DD National and Star Sports 1 Hindi gained maximum viewership in Hindi GEC and sports genre

exchange4media Staff 10-November-2017

India is expected to play a total of 3 Tests, 10 ODIs and 3 T20s during this period in New Zealand

exchange4media Staff 07-November-2017

The legendary Kapil Dev on how sports has evolved over the years and its role in marketing today

Anam Khan 03-November-2017

The financial marketplace will advertise on TV with its 10s ad during the India-NZ T20 series

exchange4media Staff 03-November-2017

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.

exchange4media Mumbai Bureau 26-October-2017

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