India is expected to play a total of 3 Tests, 10 ODIs and 3 T20s during this period in New Zealand

exchange4media Staff 07-November-2017

The legendary Kapil Dev on how sports has evolved over the years and its role in marketing today

Anam Khan 03-November-2017

The financial marketplace will advertise on TV with its 10s ad during the India-NZ T20 series

exchange4media Staff 03-November-2017

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.

exchange4media Mumbai Bureau 26-October-2017

The new season of PKL is even giving the national cricket team a run for its money. By some audience analysis, it earned three times as many viewers as the recent Indian/Sri Lanka series

Joseph Eapen 24-October-2017

This is supported by a television commercial and a series of digital and on-ground initiatives

exchange4media Staff 04-September-2017

The company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms

exchange4media Staff 03-August-2017

For the first time in three years, India will be playing a series that has matches in all three formats (test, ODI, T20) overseas

exchange4media Staff 26-July-2017

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament

Madhuwanti Saha 26-July-2017

Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch

exchange4media Staff 24-July-2017

Nitin Bhatia, Managing Director - Executive Alerts at Meltwater,opens up about his love for fitness, cricket, travel and sports, and how he uses the weekends to add these to his busy schedule

exchange4media Staff 24-June-2017

‘Bahubali 2’ will include power-packed panel of cricket guests, showcase cricketers off the field and more

exchange4media Staff 07-June-2017

The popular campaign gets a fresh lease of life for the Champions Trophy

exchange4media Staff 05-June-2017

Within 24 hours of going live on, the initiative has garnered a social media reach of over 9 million fans and cricket lovers

exchange4media Staff 03-June-2017

The list released by ESPN on Tuesday evening devised a formula that combines endorsements with social media following and Internet search popularity to create the ESPN World Fame 100 rankings

exchange4media Staff 31-May-2017

Gupta also spoke about how sports viewership is witnessing a phenomenal growth in the country and how SPN is looking at sports broadcasting beyond cricket

Ruhail Amin 06-May-2017

The campaign is led largely by outdoor, print, and digital with focus on merchandise too

exchange4media Staff 06-May-2017

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha 18-April-2017

This is an exclusive multi-year mandate for the group, effective this fiscal year

exchange4media Staff 13-April-2017

adidas athletes Rohit Sharma, KL Rahul, and Rishabh Pant cast as cricket’s first superhero squad in the campaign

exchange4media Staff 01-April-2017