cricket

Star won the IPL telecast rights from BCCI in September 2017 at a whopping price of Rs 16,347.5 crore. Most experts predicted that the network would take two to three years to break even the cost

Naziya Alvi Rahman 30-April-2018

In the comparative analysis done by Meltwater between Vodafone and Jio the latter edged past former by 91 per cent

exchange4media Staff 24-April-2018

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

Pallavi Borkar 23-April-2018

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff 19-April-2018

The Yahoo Cricket App, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action, and now also offers scores in 7 different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam.

exchange4media Staff 16-April-2018

Chandrahas Panigrahi, CMO and Business Head of Acer, on collaboration with Delhi Daredevils and role of sports in brand marketing

Dolly Mahayan 13-April-2018

The clothing brand will also be the official cheerleading partner of ‘Whistle Podu Machans’, giving the cheerleaders an exciting new avatar

exchange4media Staff 11-April-2018

The sports news website has added brand new shows with a diverse set of experts like James Faulkner, Sanjay Manjrekar, Ajit Agarkar and more

exchange4media Staff 10-April-2018

Starting April 7, Sony PIX will treat the viewers to some post-match excitement with the best of Hollywood movies every night at 11

exchange4media Staff 06-April-2018

Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT players to come on board as a sponsor of a league team at IPL 2018.

exchange4media Staff 05-April-2018

The second day’s bidding started with Rs 4,517 crore and went up consistently to Rs 6,032 crore by the end of the day.

exchange4media Staff 04-April-2018

Released in five languages -- Hindi, Tamil, Telugu, Kannada, and Malayalam, the narrative of the latest campaign created by the Star Sports creative team, rekindles the greatest rivalry of IPL between Mumbai Indians and Chennai Super Kings, which amongst them have won 5 IPL trophies out of the total ten leagues organized so far.

exchange4media Staff 04-April-2018

Six companies had submitted bids for the TV and digital rights, but only three of them (Star India, Reliance Industries Ltd and Sony Pictures Networks India) were found eligible.

exchange4media Staff 04-April-2018

Star India celebrates this announcement by launching a TVC featuring Bangla superstar and a big VIVO IPL fan, Prosenjit Chatterjee.

exchange4media Staff 03-April-2018

Following the recent ball-tampering scandal, the corporate sector has decided to distance itself from scandals connected to the Australian cricket team

exchange4media Staff 02-April-2018

Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017

exchange4media Staff 31-March-2018

Will provide ultimate experience for fans of Chennai Super Kings, Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals

exchange4media Staff 23-March-2018

The association, which is for next three years, will allowTata Motors to derive great synergies using the platform of IPL to provide a unique and differentiated experience to its customers.

exchange4media Staff 21-March-2018

Year 2017 was a milestone year in sports sponsorship in India, as the US billion-dollar mark was crossed for the first time.

exchange4media Staff 21-March-2018

After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands

Madhuwanti Saha 21-March-2018

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