cricket
DigitalBrands

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

e4m recap

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

CricketWordlcup

With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event

Nafisa Shaheen Jul 5, 2019 8:57 AM

Cricket

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy Jul 4, 2019 8:27 AM

peppafinal

Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian Women’s Cricket Team Mithali Raj

exchange4media Staff Jul 2, 2019 1:56 PM

Kapil Dev Apne11

Users can compete against Kapil Dev’s team and stand a chance to win cash prizes up to 25 Lacs

exchange4media Staff Jun 28, 2019 7:09 PM

Sriram Padmanabhan

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

DishTV

The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes

exchange4media Staff Jun 25, 2019 6:19 PM

dunzo

Brands like Puma India have unlocked Dunzo’s real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes worn by Virat Kohli

exchange4media Staff Jun 24, 2019 4:04 PM

Black

The ‘8PM Premium Black Cricket Anthem’ has been sung by versatile artist Padamjeet Sehrawat

exchange4media Staff Jun 23, 2019 6:00 PM

Philips Hue

A series of films was developed by Lowe Lintas, aimed at building awareness for the smart lighting category in India

exchange4media Staff Jun 23, 2019 10:00 AM

OLA Anti Anthem

The digital-only film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff Jun 21, 2019 4:04 PM

Mehraj Dube ABP News

Guest Column: Mehraj Dube, Head of Marketing, ABP News, takes us through six brands which have become part of the larger story of brand London

Mehraj Dube Jun 20, 2019 8:57 AM

Programmatic

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM

Twitter

Virat Kohli was the most tweeted about player during the match and Vijay Shankar taking a wicket off his first ball was the most tweeted about moment

exchange4media Staff Jun 18, 2019 7:08 PM

OPPO World Cup Song

The smartphone major launched the heartbeat song 'Jeet Pe Apna Haq Hai' by music director duo Meet Bros to boost Team India

exchange4media Staff Jun 18, 2019 2:20 PM

Cricket

Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI

Anjali Thakur Jun 18, 2019 8:46 AM

Godrej Creme Hair Colour World Cup

Conceptualised by Creativeland Asia, the digital films will begin streaming in June on multiple platforms throughout the world cup season

exchange4media Staff Jun 16, 2019 6:00 PM

Greenply My Match Spot

The campaign aims to engage with cricket enthusiasts of India and understand their favourite spot while watching an ICC World Cup 2019 match

exchange4media Staff Jun 16, 2019 10:00 AM

MTV BeatsBlood Mein Hai Blue

Launches #CricketMeinHaiBeat as a first-of-its-kind initiative to blend music and cricket in its best form

exchange4media Staff Jun 15, 2019 11:50 AM