The multimedia messaging app has also reported 500 million monthly active users

exchange4media Staff May 28, 2021 4:15 PM


While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts

Mansi Sharma May 27, 2021 9:28 AM


While the policy may end up being a jackpot for advertisers, creators may feel the pinch with their revenue dwindling, say experts

Mansi Sharma May 21, 2021 10:02 AM

Sochcast - PNG Podcast?blur=25

This move by Sochcast will enable creators to listen, create, publish and monetize their content via single window

exchange4media Staff May 17, 2021 6:01 PM


Creators will be eligible to participate if they create original content for Shorts and adhere to YouTube's Community Guidelines

exchange4media Staff May 12, 2021 11:59 AM


The contest #MadeOnRoposo will be judged by actor Neha Dhupia, director and choreographer Farah Khan, and casting director Mukesh Chhabra

exchange4media Staff Apr 22, 2021 4:58 PM

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The singer's association with the app will last till the end of the year

exchange4media Staff Apr 20, 2021 12:41 PM

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The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients

exchange4media Staff Apr 7, 2021 3:51 PM


Creators can choose existing videos from the Rizzle app or record their own new videos, add a soundtrack of their choice and share their masterpiece with the world

exchange4media Staff Apr 6, 2021 3:48 PM

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This initiative in India is a content creator collective that will see some of the finest talents come together week on week, to collaborate and help each other amass more followers

exchange4media Staff Mar 16, 2021 4:23 PM

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The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content

exchange4media Staff Mar 12, 2021 1:03 PM


The social networking giant has also opened monetisation to more content creators by updating in-stream ad eligibility

Javed Farooqui Mar 12, 2021 12:44 PM


The quantum of tax will be determined based on the submission of valid tax forms, how much a channel earns from US viewers, and if a valid claim under the tax treaty India has with the US

exchange4media Staff Mar 12, 2021 12:18 PM


The social media giant also plans to have its own version of the Reels feature on the main app

exchange4media Staff Mar 9, 2021 1:03 PM


Twitter CEO Jack Dorsey shared that one of the company's goals is to reach at least 315 million mDAU in the fourth quarter of 2023

exchange4media Staff Mar 1, 2021 8:30 AM

Chingari - Wild Music?blur=25

This collaboration marks another step forward in the coming together of two entertainment strongholds - music and social media

exchange4media Staff Feb 10, 2021 2:45 PM


Clips on YouTube allows users to select a 5-60 second segment of a creator's content that can be shared with others across platforms

exchange4media Staff Feb 3, 2021 4:37 PM


The platform will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

exchange4media Staff Feb 2, 2021 5:35 PM


The Creator Fund will be open for all creators who consistently post original videos or have unique ideas for content across various categories

exchange4media Staff Dec 29, 2020 1:25 PM


The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier for users to tap and watch Shorts on YouTube

exchange4media Staff Dec 26, 2020 8:26 AM