In keeping with its strategy of integration, Creativeland Asia has brought on board Satya Shetty to lead and fortify its digital capabilities. Shetty comes from Lowe LIntas (Linteractive). He has over 10 years of experience in brand communication, software management and digital media.
The 25th London International Awards judging was held at the Wynn/ Encore Hotel in Las Vegas, convening over a 10-day period. This year, six agencies from India have been recognised for their superior entries – McCann Worldgroup, Leo Burnett India, Ogilvy India, Bates 141, Creativeland Asia and Rediffusion Y&R – winning a total of seven statues at the 2010 London International Awards.
After some clutter breaking packaging and branding in the snacks category, now it’s time for some TVC push for Parle Agro’s snack brand Hippo. The brand name, packaging, philosophy and communication for Hippo have been developed by Creativeland Asia, while the TVC has been directed by Ram Madhvani of Equinox Films.
It is not everyday that one comes across packaging contributing to a large extent to a brand’s success story. Parle Agro’s snack brand Hippo is one such case study. The innovative packaging done by Creativeland Asia has helped Hippo stand out amid the clutter, and that too without any high-intensity outdoor or TV campaigns.