2011 – And ‘all izz well’ with advertising?blur=25

The biggest event of 2011, according to KV ‘Pops’ Sridhar, NCD, Leo Burnett, was the resurgence of creative entrepreneurship

KV Sridhar Jan 11, 2012 8:18 AM

Marketing Unplugged:  Using mobile in your marketing mix?blur=25

A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highlights some brilliant ideas in mobile marketing…

Suman Srivastava Nov 29, 2011 7:44 AM

Creativeland Asia beefs up creative team with 2 senior hires?blur=25

Creativeland Asia has brought on board Harshad Lad to head creative operations and Neville Shah as Creative Director.

exchange4media Staff Nov 23, 2011 7:38 AM

Creativeland marries business with luxury for Audi A6’s marketing drive?blur=25

Creativeland has helped create a whole new segment – Business Luxury Sedan – for the all-new Audi A6. The campaign, instead of adapting the global strategy, has been created specifically for the Indian market…

Shubhangi Mehta Aug 16, 2011 8:26 AM

Cannes Lions: And the metal war has begun...?blur=25

As the Cannes Lions International Festival of Creativity begins, Indian agencies have already begun the race for the metal. Mudra is aggressive at Cannes too and is leading the India shortlist tally in the first three categories. BBDO follows closely behind.

Noor Fathima Warsia Jun 20, 2011 9:20 AM

Creativeland Asia creates 24-hour online race for Audi?blur=25

On June 11, 2011, when the Le Mans 24-hour race began, Audi India launched a 24-hour online race to garner support for the Audi R18 TDI racing at the Le Mans.

exchange4media Mumbai Bureau Jun 14, 2011 8:49 AM

Creativeland Asia plays the ‘Frooti’ game show?blur=25

After last year’s unique OOH formula, Creativeland Asia and Parle Agro are back with a new ‘reality TVC’ for Frooti, which continues to spread its message of ‘Why Grow Up’.

Shubhangi Mehta Mar 21, 2011 9:09 AM

Creativeland Asia ropes in Satya Shetty as Chief Implementation Officer, Digital?blur=25

In keeping with its strategy of integration, Creativeland Asia has brought on board Satya Shetty to lead and fortify its digital capabilities. Shetty comes from Lowe LIntas (Linteractive). He has over 10 years of experience in brand communication, software management and digital media.

exchange4media Mumbai Bureau Dec 16, 2010 7:27 AM

London International Awards 2010 winners announced; 6 agencies from India bag statues?blur=25

The 25th London International Awards judging was held at the Wynn/ Encore Hotel in Las Vegas, convening over a 10-day period. This year, six agencies from India have been recognised for their superior entries – McCann Worldgroup, Leo Burnett India, Ogilvy India, Bates 141, Creativeland Asia and Rediffusion Y&R – winning a total of seven statues at the 2010 London International Awards.

exchange4media Mumbai Bureau Nov 10, 2010 7:42 AM

Creativeland Asia helps Hippo fight hunger and category clutter?blur=25

After some clutter breaking packaging and branding in the snacks category, now it’s time for some TVC push for Parle Agro’s snack brand Hippo. The brand name, packaging, philosophy and communication for Hippo have been developed by Creativeland Asia, while the TVC has been directed by Ram Madhvani of Equinox Films.

exchange4media Mumbai Bureau Feb 2, 2010 7:23 AM

Creativeland Asia creates a packaging success story for Parle’s Hippo?blur=25

It is not everyday that one comes across packaging contributing to a large extent to a brand’s success story. Parle Agro’s snack brand Hippo is one such case study. The innovative packaging done by Creativeland Asia has helped Hippo stand out amid the clutter, and that too without any high-intensity outdoor or TV campaigns.

Pallavi Goorha Kashyup Jan 18, 2010 7:00 AM