creativeland-asia
Creative leaders bat for Goafest, want it to be future forward?blur=25

With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies

Priyanka Mehra May 5, 2014 10:38 AM

Creative leaders bat for Goafest, want it to be future forward?blur=25

With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies

Priyanka Mehra May 5, 2014 9:32 AM

Goafest 2014 sees steep slide in entries as larger agencies stay away?blur=25

Ogilvy, Leo Burnett and McCann Erickson, which feature in this year's absentees' list, are estimated to account for the largest chunk of entries

Priyanka Mehra Apr 29, 2014 8:26 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Quick Recap: S Swamy on agencies’ absence from Goafest; Pitch fee getting the nod?; Spends swing between IPL & polls?blur=25

Srinivasan K Swamy speaks on agencies abstaining from Goafest; Is pitch fee gaining acceptance?; Elections & IPL keep marketers busy – some of the major developments during the week...

exchange4media Staff Apr 26, 2014 12:52 PM

Quick Recap: S Swamy on agencies’ absence from Goafest; Pitch fee getting the nod?; Spends swing between IPL & polls?blur=25

Srinivasan K Swamy speaks on agencies abstaining from Goafest; Is pitch fee gaining acceptance?; Elections & IPL keep marketers busy – some of the major developments during the week...

exchange4media Staff Apr 26, 2014 11:41 AM

Token participation & not winning adequately also reflects poorly on agencies: S Swamy?blur=25

The Chairman, Goafest Organising Committee speaks on the conspicuous absence of the top three agencies from Goafest this year; Leo Burnett & CreativeLand Asia staying away doesn't help either

Priyanka Mehra Apr 24, 2014 9:35 AM

Advertisers softening stance on pitch fee??blur=25

How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a few agencies

Priyanka Mehra Apr 23, 2014 9:22 AM

We will wait out this year to see what course Goafest takes: Sajan Raj Kurup?blur=25

On participating at Goafest, the Founder & Creative Chairman of Creativeland Asia says "Not till we see some credibility & reason to invest" & adds that the agency will re-evaluate its credibility next year & make an informed decision

Priyanka Mehra Apr 21, 2014 9:33 AM

MTS gives birth to an internet baby?blur=25

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content around FourSquare & Twitter, and some smart SFX work

Twishy Mar 5, 2014 7:54 AM

Mercedes-Benz assigns digital creative & media duties to Creativeland Asia?blur=25

The win comes on the back of a multi-agency pitch. Creativeland will craft a fresh brand & digital strategy for Mercedes-Benz in conjunction with the team at the automobile major

exchange4media Staff Feb 17, 2014 11:41 AM

Vikram Gaikwad puts in his papers at Creativeland Asia?blur=25

"With the coming of the new year, I have decided to move on and make time for my other areas of interests," said Gaikwad on his decision to move on

exchange4media Staff Dec 24, 2013 7:48 AM

Vikram Gaikwad puts in his papers at Creativeland Asia?blur=25

“With the coming of the new year, I have decided to move on and make time for my other areas of interests,” said Gaikwad on his decision to move on

exchange4media Staff Dec 23, 2013 5:59 PM

Envies: Goafest's envy, Ogilvy's pride??blur=25

As Ogilvy India holds the first edition of its own awards 'Envies' today, having given the Abbys a miss, exchange4media explores if this is a growing trend and what impact it will have on the Abbys

Priyanka Mehra Dec 16, 2013 9:51 AM

"You can't categorise Envies into gold, silver & bronze, because it's about envy"?blur=25

With the stage set for Ogilvy India's 'Envies' in Mumbai today, jury members share how the judging experience has been as well as the format for the awards

Priyanka Mehra Dec 16, 2013 8:52 AM

140 characters to quit smoking?blur=25

Targeting youth, Creativeland Asia has conceptualised a Twitter crowdsourced song #DontSmokeBecause on anti-smoking for brand Godrej Aer

Twishy Aug 30, 2013 8:03 AM

MTS' 'Always Talk' campaign is relatable but lacks strong insight?blur=25

The mktg initiative communicates the unlimited talk time proposition but the idea is not fresh. This is Rediffusion Y&R's last campaign for MTS, as Creativeland Asia is its new creative partner

Twishy Jul 10, 2013 7:50 AM

Creativeland Asia appoints Srijib Mallik as COO?blur=25

Mallik will initially set up and front expansion plans in the NCR region, before driving the growth agenda internationally

exchange4media Staff Jul 8, 2013 9:51 AM

Creativeland Asia appoints Srijib Mallik as COO?blur=25

Mallik will initially set up and front expansion plans in the NCR region, before driving the growth agenda internationally

exchange4media Staff Jul 8, 2013 8:09 AM

MTS India hands its entire brand mandate to Creativeland Asia?blur=25

The mandate covers Mainline, BTL, Circles & Digital media for the India market. This win makes MTS the second brand-partner for Creativeland in the capital city

exchange4media Staff Jul 3, 2013 7:37 AM