CPRP vs CPT: What's the need of the hour??blur=25

Media planners on why the debate over CPRP and CPT will take longer than we think to come to a concrete conclusion

Madhuwanti Saha Nov 1, 2016 8:13 AM

Will CPT be the way forward for TV media buying??blur=25

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

exchange4media Staff Oct 17, 2016 8:02 AM

Guest Column: The Big Fat Indian Television Plan: Malli CR?blur=25

The TV plan has become totally buying-driven. There has been a poor planning response to the emergent complexity of the Television landscape. Gut feel-based planning and arbitrary rules have reduced TV planning into a game of scheduling inventory driven by an agency’s own agenda, finds Malli CR, CEO of SMG India

Malli CR Apr 15, 2015 8:34 AM

Ratings impasse solution might be in the offing as Discovery goes back to weekly data?blur=25

Highly placed sources have confirmed that the stand-off will be resolved soon. The mechanics of the solution, however, are not clear yet

exchange4media Staff Jul 17, 2013 8:16 AM

IBF & TAM: Chances of one-way street strategy succeeding are low?blur=25

Unless a solution that addresses the concerns of TV channels is not brought in place, we will see more eruption, says Shripad Kulkarni, CEO, Allied Media

Shripad Kulkarni Jul 16, 2013 8:01 AM

Broadcasters make a case for CPT?blur=25

Industry stakeholders are divided between CPT & CPRP systems of measuring TV ratings. Broadcasters push for CPT; it will help unlock value, they say

Simran Sabherwal & Shobhana Nair Jul 9, 2013 8:42 AM

Is today the last day for TAM weekly ratings??blur=25

Speculation is rife that TAM might start releasing ratings on a monthly basis hence forth. Though, no involved party has come on record to confirm the development

Priyanka Mehra Jul 4, 2013 8:07 AM

CPRP or CPT? Industry stakeholders divided?blur=25

A consensus is yet to evolve between advertisers, media agencies and broadcasters as to what would be the final parameter to justify spends

Abhinav Trivedi Jul 2, 2013 8:40 AM

Examinees should not become examiners: Sathyamurthy Namakkal?blur=25

Most acknowledge that research should be "independent"; so, let's strive to make it so, says Sathya of DDB MudraMax, in reference to the b'casters vs. TAM imbroglio

Sathyamurthy Namakkal Jul 1, 2013 8:39 AM

B'casters offer way out of TAM impasse; seek monthly release of reach data?blur=25

Broadcasters have also agreed that buying should be done as per the Cost Per Thousand (CPT) model and not Cost Per Rating Point (CPRP)

Abid Hasan Jun 28, 2013 8:54 AM