corporate-brand-advertising
Idemitsu?blur=25

The new logo represents the Idemitsu Group's philosophy, mission and vision based on the importance of people working for them

exchange4media Staff Apr 15, 2021 2:35 PM

The problem arises when digital immigrants run campaigns aimed towards digital natives or digital descendants: Sanjay Behl?blur=25

Sanjay Behl, CEO, Raymond on the challenges faced by brand managers trying to communicate with the new set of consumers today, and the challenges thrown by campaigns of corporate brands vs house of brands

Collin Furtado Feb 23, 2015 8:03 AM