Guest Article: Radio isn’t easy – Contract’s Nima Namchu?blur=25

“It’s not easy writing radio spots,” says Nima Namchu, Executive Creative Director, Contract Delhi, as he points out the challenges faced by a radio spot writer in holding on to the listener’s attention in the face of competing media as well as myriad tasks.

Nima Namchu Sep 23, 2010 7:55 AM