American Tourister has rolled out a new brand campaign, titled ‘Survive the World’. Taking a step forward from its previous campaigns ‘Survive Mumbai’ and ‘Survive Istanbul’, American Tourister’s new campaign completes the trilogy of the survival theme and reiterates its brand promise of highest level of performance in the toughest conditions.
Following the launch of Google+, Contract Advertising has been added to the Internet giant’s agency roster in India. A large arrow pointing towards Google+ is already in place on the Google homepage and the social network is being heavily promoted. It is understood that Contract is set to release a campaign for the internet giant.
Contract Advertising has bagged the creative duties of Huawei Telecommunications following a multi-agency pitch. The telecom company has also roped in Motivator for its media duties, Encompass as the on-ground partner and icontract to look after its digital presence.
The One Club announced the Gold, Silver and Bronze Pencil winners at the 36th annual One Show and One Show Design. From India, McCann Worldgroup and Contract Advertising bagged a Silver each at One Show, while TBWA/India and Ogilvy India bagged Silvers in One Show Design.