Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high

exchange4media Staff Oct 20, 2021 5:39 PM

Ormax Televate tool is available for GEC, movies, news, kids, music and infotainment genres across all major Indian language

exchange4media Staff Oct 19, 2021 4:40 PM

The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years

exchange4media Staff Oct 19, 2021 4:12 PM

The list has 18 Originals

exchange4media Staff Oct 14, 2021 4:15 PM

The #CreateWithCare campaign unites 30 leading YouTube creators, across 8 languages, from across the country

exchange4media Staff Oct 13, 2021 8:15 AM

At e4m's 5th Content Jam, Suparna Mitra, CEO, Watches & Wearables Division, TITAN, discussed how content marketing has become a challenge due to the growing influence of social media platforms

exchange4media Staff Oct 11, 2021 1:32 PM

At the fifth edition of e4m Content Jam, Dang, Executive President, Head- Marketing, Aditya Birla Group, spoke about the company's adoption of a consumer-first strategy for content marketing

exchange4media Staff Oct 11, 2021 1:10 PM

At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce

exchange4media Staff Oct 11, 2021 8:23 AM

Mindshare won the ‘Content Marketing Agency of the Year’ Award

exchange4media Staff Oct 8, 2021 8:34 PM

Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share

Javed Farooqui Oct 8, 2021 8:12 AM

The conference will be followed by the Indian Content Marketing Awards 2021 to acknowledge the best work in the domain

exchange4media Staff Oct 7, 2021 8:25 AM

The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more

exchange4media Staff Sep 27, 2021 12:28 PM

With 70 Indian originals so far, the streaming giant will also create original content in regional languages

exchange4media Staff Sep 24, 2021 1:32 PM

Prime Video Channels will provide Prime members access to a distinctive slate of content from discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max & Shorts TV

exchange4media Staff Sep 24, 2021 8:50 AM

Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike

Javed Farooqui Sep 24, 2021 8:42 AM

The two will, however, collaborated on the shows that have already been greenlighted

exchange4media Staff Sep 23, 2021 10:00 AM

The panel will convene on September 28 to address the end-to-end piracy challenges faced by premium content creators in the digital world

exchange4media Staff Sep 20, 2021 8:56 AM

The association has also revamped its logo to reflect its refreshed identity

exchange4media Staff Sep 9, 2021 2:24 PM

Vaz's remit will include Regional channels, Kids & Infotainment, Star Plus, Star Utsav, Hindi Movies & the English cluster. Banerjee will spearhead content for HSM channels & Disney+ Hotstar

Javed Farooqui Sep 9, 2021 9:10 AM

What do OTT platforms stand to gain from an aggregator? Dasgupta, the co-founder of ScreenHits TV, explains

Javed Farooqui Sep 7, 2021 8:27 AM