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Gopal Vittal, MD and CEO India & South Asia, Bharti Airtel, noted that producing content only makes sense if the monetisation is done globally
exchange4media Staff Dec 15, 2021 9:08 AM
The platform will offer users the option to rent a TV series of their choice for a finite duration or buy it for unlimited access
exchange4media Staff Dec 13, 2021 3:25 PM
The studio has been put together by AIM member publishers, recognising the increasing need at marketers end to move from vanilla display advertising towards developing engaging content solutions
exchange4media Staff Dec 1, 2021 2:53 PM
Digital advertising will take a big leap with 5G rollout as video, voice, OTT, gaming, and personal targeting will see a sea change in India, say experts
Kanchan Srivastava Dec 1, 2021 8:42 AM
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
exchange4media Staff Nov 29, 2021 5:21 PM
Today, we feature digital content creator Kusha Kapila in e4m's Influencer series where she shares her struggles, achievements and journey so far
Mansi Sharma Nov 29, 2021 8:47 AM
Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition
Javed Farooqui Nov 26, 2021 8:37 AM
Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance
exchange4media Staff Nov 25, 2021 8:31 AM
According to Media Partners Asia, India’s TV channel business, which stands at $5 billion in 2021, is poised to grow at 11% CAGR over the next five years to $8.5 billion
exchange4media Staff Nov 24, 2021 10:57 AM
ZEEL MD & CEO Goenka, said that the proposed merger with Sony Pictures Networks India (SPNI) is in the final stages of stitching up
exchange4media Staff Nov 24, 2021 8:47 AM
The Minister also said that with unique combination of connectivity, culture and commerce, India is poised to be at the epicentre of the cinematic ecosystem
exchange4media Staff Nov 22, 2021 2:26 PM
As part of our Influencer Series, Bahuguna shares his journey of becoming one of the most popular and successful names in the field
Mansi Sharma Nov 18, 2021 8:43 AM
Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far
Mansi Sharma Nov 16, 2021 8:52 AM
In acquiring OpenSlate, DoubleVerify brings together two objective, third-party measurement platforms – both of which are ad-server agnostic
exchange4media Staff Nov 10, 2021 12:31 PM
The business, named Lintas C:EX, will be led by Yogesh Manwani as President
exchange4media Staff Nov 10, 2021 11:30 AM
Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry
Mansi Sharma Nov 9, 2021 8:52 AM
The company has raised initial investment from Singapore-based Jungle Ventures
exchange4media Staff Oct 29, 2021 8:40 AM
This partnership will help bring realme users a high-quality content experience on lock screen, enabling Glance to further expand its presence in India & Indonesia
exchange4media Staff Oct 28, 2021 2:37 PM
The content platform is planning to onboard other partners on the app in order to provide a plethora of options under podcasts that will redefine audio-content consumption for its users
exchange4media Staff Oct 21, 2021 4:12 PM
