gopal vittal?blur=25

Gopal Vittal, MD and CEO India & South Asia, Bharti Airtel, noted that producing content only makes sense if the monetisation is done globally

exchange4media Staff Dec 15, 2021 9:08 AM


The platform will offer users the option to rent a TV series of their choice for a finite duration or buy it for unlimited access

exchange4media Staff Dec 13, 2021 3:25 PM

Association of Indian Magazines (AIM)?blur=25

The studio has been put together by AIM member publishers, recognising the increasing need at marketers end to move from vanilla display advertising towards developing engaging content solutions

exchange4media Staff Dec 1, 2021 2:53 PM

Digital advertising?blur=25

Digital advertising will take a big leap with 5G rollout as video, voice, OTT, gaming, and personal targeting will see a sea change in India, say experts

Kanchan Srivastava Dec 1, 2021 8:42 AM


The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India

exchange4media Staff Nov 29, 2021 5:21 PM

Kusha Kapila?blur=25

Today, we feature digital content creator Kusha Kapila in e4m's Influencer series where she shares her struggles, achievements and journey so far

Mansi Sharma Nov 29, 2021 8:47 AM

Mansi Jain?blur=25

Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition

Javed Farooqui Nov 26, 2021 8:37 AM

Glance advertorial?blur=25

Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance

exchange4media Staff Nov 25, 2021 8:31 AM

Video content?blur=25

According to Media Partners Asia, India’s TV channel business, which stands at $5 billion in 2021, is poised to grow at 11% CAGR over the next five years to $8.5 billion

exchange4media Staff Nov 24, 2021 10:57 AM

Punit Goenka?blur=25

ZEEL MD & CEO Goenka, said that the proposed merger with Sony Pictures Networks India (SPNI) is in the final stages of stitching up

exchange4media Staff Nov 24, 2021 8:47 AM

Anurag Thakur?blur=25

The Minister also said that with unique combination of connectivity, culture and commerce, India is poised to be at the epicentre of the cinematic ecosystem

exchange4media Staff Nov 22, 2021 2:26 PM

ankush bahuguna?blur=25

As part of our Influencer Series, Bahuguna shares his journey of becoming one of the most popular and successful names in the field

Mansi Sharma Nov 18, 2021 8:43 AM

Aashna Shroff?blur=25

Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far

Mansi Sharma Nov 16, 2021 8:52 AM

DoubleVerify Logo?blur=25

In acquiring OpenSlate, DoubleVerify brings together two objective, third-party measurement platforms – both of which are ad-server agnostic

exchange4media Staff Nov 10, 2021 12:31 PM


The business, named Lintas C:EX, will be led by Yogesh Manwani as President

exchange4media Staff Nov 10, 2021 11:30 AM

Barkha Singh?blur=25

Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry

Mansi Sharma Nov 9, 2021 8:52 AM

realme - glance?blur=25

This partnership will help bring realme users a high-quality content experience on lock screen, enabling Glance to further expand its presence in India & Indonesia

exchange4media Staff Oct 28, 2021 2:37 PM


The content platform is planning to onboard other partners on the app in order to provide a plethora of options under podcasts that will redefine audio-content consumption for its users

exchange4media Staff Oct 21, 2021 4:12 PM