Guest Column: Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment marketing in digital era and the road ahead

Anjali Rawat Feb 24, 2022 8:33 AM

As part of the mandate, Content Ninja would be helping reinforce the digital footprint of the brand

exchange4media Staff Feb 23, 2022 1:11 PM

The actor’s content will include genres like comedy, mimicry, and scene creation among others

exchange4media Staff Feb 22, 2022 4:38 PM

The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale

exchange4media Staff Feb 22, 2022 11:16 AM

During the Q4 earnings call, the ViacomCBS President & CEO cautioned that there was a need to be disciplined while bidding for sports rights

exchange4media Staff Feb 17, 2022 8:52 AM

Blue and Red colors used in the logo signify vibrancy and curiosity, giving it a universal touch

exchange4media Staff Feb 10, 2022 4:13 PM

The video streaming service will aggregate content from 15 video apps

exchange4media Staff Feb 10, 2022 3:54 PM

One of the biggest editions of the magazine, the 30th anniversary issue has seven covers, 162 pages of editorial content, and 75 pages of advertisements from across categories

exchange4media Staff Feb 7, 2022 8:39 AM

The channel will also showcase the world television premiere of ‘Balam Ji Love You’ on 14th February, between 6 – 9 pm

exchange4media Staff Feb 4, 2022 7:58 PM

Former SonyLIV and Disney exec, Mukherjee will be responsible for commissioning local originals, as well as acquiring and developing Indian content across all general entertainment genres.

exchange4media Staff Jan 28, 2022 6:46 PM

Currently, creators earn revenue through advertising or bonuses directly from Instagram

exchange4media Staff Jan 22, 2022 8:28 AM

Backed by Rainshine Entertainment, the studio is producing and developing numerous new movies and shows for top OTT platforms, spanning diverse genres and multiple formats

exchange4media Staff Jan 17, 2022 3:22 PM

The 'no more useless kharcha' campaign aims to make the younger audience consider sleep essentials as a smart investment

exchange4media Staff Jan 15, 2022 8:28 AM

TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts

Sonam Saini Jan 11, 2022 9:09 AM

The movie marathon will include titles such as Tere Jaisa Yaar Kahan, Challenge, Mera Watan, Maa Tujhe Salam& Pawan Raja

exchange4media Staff Jan 5, 2022 6:57 PM

Bolo Live Co-Founder and Chief Product Officer Paul noted that countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction

Javed Farooqui Jan 3, 2022 9:11 AM

New Telugu titles being launched on the platform include Parampara, BiggBoss Live, 9 Hours, Jhansi and Shaitan

exchange4media Staff Dec 31, 2021 12:35 PM

OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities

Javed Farooqui Dec 29, 2021 9:08 AM

The platform will also dial up on local language content in Tamil and Telugu

Javed Farooqui Dec 28, 2021 9:09 AM

Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing

Mansi Sharma Dec 22, 2021 9:13 AM