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The OML-funded platform will help organise the influencer marketing economy by connecting brands with the right influencer and managing the entire campaign pipeline
e4m Desk Sep 21, 2022 11:06 AM

Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

The director of content & community partnerships at Facebook India (Meta) talks about ‘One Minute Music’ & other new initiatives at Instagram
Mansi Sharma Jul 11, 2022 8:31 AM

Guest Column: Mahek Chhaya, Group Head – Strategy, Carat India, explores the growing fandom of independent content creators in India
Mahek Chhaya Jul 8, 2022 8:25 AM

Subscription and related service revenue stood at Rs 3,982.90 crore
Javed Farooqui Jul 5, 2022 8:35 AM

Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution to deliver better UX with real-time processing
e4m Desk Jun 21, 2022 10:47 AM

According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them
Kanchan Srivastava Jun 13, 2022 8:55 AM

Guest Column: Growth of a business depends on meaningful fan engagement that the technology of today can offer, writes Samridhi Katyal, Co-Founder, Fandrum
Samridhi Katyal Jun 6, 2022 8:30 AM