The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

Mindshare leads the pack at inaugural Indian Content Marketing Awards

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with th...

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

Content Marketing is the new wave of disruption in global business market, says Singh

We set aside 10-15% spend for content marketing: Aparna Mahesh, CMO,

One of the marketing initiatives by includes a recently launched magazine produced in partnership with DontBeContent

Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions

The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

Guest Column: Five best practices for content marketing: Vishal Gupta, co-founder & MD,

Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empower...

ICMA 2017: Strategic view of content more important than virality: Ronita Mitra

The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

ICMA 2017: Music has the power to bring the brand message alive: Kartik Kalla, 91.1 FM

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for conten...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...

Guest Column: 5 stamps of approval viewers gave to quality content in 2017

It saw our viewers push the industry further into creating content that was relevant, path-breaking and differentiated to cater to their viewing needs...

Guest Column: Content marketing – Brands need to gear up

A proper plan, relationship building, long-term thinking and consistency can help a brand go long way with its content marketing, says Windchimes

2015 Digital Challenge: The case of content marketing spends and measurable ROI

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as...

The gap between content marketing and performance marketing is shrinking say experts

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

LinkedIn to launch its new E-book-'The Indian Marketer's Guide to Content Marketing', today

LinkedIn’s new e-book, ‘The Indian Marketer’s Guide to Content Marketing’, shows you how to achieve your content marketing objectives successfully and...

Content marketing leads to greater impact, say IDMA jury

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need f...

Zirca set to launch its own CDN Optimization Platform

The first-of-its-kind platform will help publishers and advertisers create long-term relationships with their target audiences, says Zirca CEO Neena D...

The days of SEO and SEM are gone: Vinay Singhal, WittyFeed

Vinay Singhal, Founder and CEO of WittyFeed, on how brands can use the digital medium and social media to create content that brings reach as well as...

Brands are getting impacted on Twitter in a big way: Rohan Noroha

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social me...

SocioSquares wins digital mandate of Edelweiss Group

The mandate will include social media strategy, content marketing and creative strategy across digital platforms

How do marketers track the ROI of content marketing for their business?

With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become impera...

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the bra...

EDITED: In 2018, digital advertising will begin to move away from social media: CEO, iRealities

Prasad Ajgaonkar on the 23-year-long journey if iRealities, the fact that one needs real intelligence to know where to apply Artificial Intelligence a...

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