content-marketing
MY FM releases booklet on radio marketing at ICMA'16?blur=25

On the occasion of exchange4media’s inaugural Indian Content Marketing Awards, MY FM released ‘R(e)volution of Radio’, a booklet on the importance of radio in a brand’s marketing strategy

exchange4media Staff Sep 1, 2016 8:25 AM

ICMA 2016: Marketers deliberate on how to measure the impact of Content Marketing on businesses?blur=25

The panel comprised of Devendra Deshpande, Sonali Malaviya, Akash Banerji, Vasantha Kumar, Sunil Buch and Pankaj S.Parihar

exchange4media Staff Sep 1, 2016 8:03 AM

Mindshare India leads ICMA shortlist?blur=25

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

exchange4media Staff Aug 25, 2016 8:29 AM

Content marketing leads to greater impact, say IDMA jury?blur=25

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff Jun 15, 2016 8:17 AM

Having English-only approach in digital communication will be myopic: Sanjay Tripathy, HDFC Life?blur=25

With increasing sales in the tier 1 and tier 2 cities, there is a need to have a comprehensive communication strategy which is effective across regions and languages, says Sanjay Tripathi, Senior Executive Vice President, Head (Marketing, Analytics, Digital & E-Commerce) at ?HDFC Life

exchange4media Staff Jun 13, 2016 12:49 PM

LinkedIn to launch its new E-book-'The Indian Marketer's Guide to Content Marketing', today?blur=25

LinkedIn’s new e-book, ‘The Indian Marketer’s Guide to Content Marketing’, shows you how to achieve your content marketing objectives successfully and efficiently. From checklists and handy tools, to a detailed plan, it is all there!

exchange4media Staff May 19, 2016 8:08 AM

The gap between content marketing and performance marketing is shrinking say experts?blur=25

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

Abhinn Shreshtha Apr 22, 2016 8:04 AM

2015 Digital Challenge: The case of content marketing spends and measurable ROI?blur=25

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Ankur Singh Jan 12, 2015 8:52 AM

Guest Column: Content marketing – Brands need to gear up?blur=25

A proper plan, relationship building, long-term thinking and consistency can help a brand go long way with its content marketing, says Windchimes

Windchimes Communications Mar 21, 2013 8:09 PM