Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories

exchange4media Staff Aug 23, 2017 7:48 AM


The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

Abhinn Shreshtha Aug 23, 2017 7:25 AM


Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empowers or entertains the consumer on a day-to-day basis, says Gupta

Vishal Gupta Aug 22, 2017 7:50 AM


The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

Neena Dasgupta Aug 9, 2017 7:46 AM


One of the marketing initiatives by includes a recently launched magazine produced in partnership with DontBeContent

Venkata Susmita Biswas Aug 7, 2017 8:02 AM


The mandate will include social media strategy, content marketing and creative strategy across digital platforms

exchange4media Staff Jul 4, 2017 2:39 PM

Brands are getting impacted on Twitter in a big way: Rohan Noroha?blur=25

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform

Ruhail Amin Jun 21, 2017 7:54 AM

The days of SEO and SEM are gone: Vinay Singhal, WittyFeed?blur=25

Vinay Singhal, Founder and CEO of WittyFeed, on how brands can use the digital medium and social media to create content that brings reach as well as engagement with the audience

exchange4media Staff Mar 2, 2017 7:57 AM

Zirca set to launch its own CDN Optimization Platform?blur=25

The first-of-its-kind platform will help publishers and advertisers create long-term relationships with their target audiences, says Zirca CEO Neena Dasgupta

exchange4media Staff Jan 25, 2017 11:48 AM

Guest Column: Topical content is king: Zafar Rais, MindShift Interactive?blur=25

Digital marketing expert Zafar Rais lists five key content marketing trends for 2017

Zafar Rais Jan 6, 2017 8:06 AM

Mindshare leads the pack at inaugural Indian Content Marketing Awards?blur=25

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

MY FM releases booklet on radio marketing at ICMA'16?blur=25

On the occasion of exchange4media’s inaugural Indian Content Marketing Awards, MY FM released ‘R(e)volution of Radio’, a booklet on the importance of radio in a brand’s marketing strategy

exchange4media Staff Sep 1, 2016 8:25 AM

ICMA 2016: Marketers deliberate on how to measure the impact of Content Marketing on businesses?blur=25

The panel comprised of Devendra Deshpande, Sonali Malaviya, Akash Banerji, Vasantha Kumar, Sunil Buch and Pankaj S.Parihar

exchange4media Staff Sep 1, 2016 8:03 AM

Mindshare India leads ICMA shortlist?blur=25

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

exchange4media Staff Aug 25, 2016 8:29 AM

Content marketing leads to greater impact, say IDMA jury?blur=25

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff Jun 15, 2016 8:17 AM

Having English-only approach in digital communication will be myopic: Sanjay Tripathy, HDFC Life?blur=25

With increasing sales in the tier 1 and tier 2 cities, there is a need to have a comprehensive communication strategy which is effective across regions and languages, says Sanjay Tripathi, Senior Executive Vice President, Head (Marketing, Analytics, Digital & E-Commerce) at ?HDFC Life

exchange4media Staff Jun 13, 2016 12:49 PM

LinkedIn to launch its new E-book-'The Indian Marketer's Guide to Content Marketing', today?blur=25

LinkedIn’s new e-book, ‘The Indian Marketer’s Guide to Content Marketing’, shows you how to achieve your content marketing objectives successfully and efficiently. From checklists and handy tools, to a detailed plan, it is all there!

exchange4media Staff May 19, 2016 8:08 AM

The gap between content marketing and performance marketing is shrinking say experts?blur=25

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

Abhinn Shreshtha Apr 22, 2016 8:04 AM