content-marketing
The gap between content marketing and performance marketing is shrinking say experts?blur=25

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

Abhinn Shreshtha Apr 22, 2016 8:04 AM

2015 Digital Challenge: The case of content marketing spends and measurable ROI?blur=25

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Ankur Singh Jan 12, 2015 8:52 AM

Guest Column: Content marketing – Brands need to gear up?blur=25

A proper plan, relationship building, long-term thinking and consistency can help a brand go long way with its content marketing, says Windchimes

Windchimes Communications Mar 21, 2013 8:09 PM