content-marketing
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Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded content is well-poised to solve strategic business problems

Venkata Susmita Biswas Sep 11, 2017 7:37 AM

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A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

exchange4media Staff Sep 8, 2017 10:07 PM

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Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?

Abhinn Shreshtha Sep 1, 2017 7:38 AM

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Malay Dikshit, Chief Communications Officer, Tata Sky, shares his insight on the principles, challenges and future of content marketing

exchange4media Staff Aug 31, 2017 8:00 AM

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Aparna Mahesh, CMO, FreshMenu spoke to exchange4media on the integral features of a good content strategy, the role of video and more.

exchange4media Staff Aug 29, 2017 8:09 AM

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A total of 93 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2017

exchange4media Staff Aug 26, 2017 9:21 AM

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Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

Abhinn Shreshtha Aug 25, 2017 7:58 AM

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With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become imperative

Ronald Menezes Aug 25, 2017 7:42 AM

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Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

Abhinn Shreshtha Aug 24, 2017 8:07 AM

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Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories

exchange4media Staff Aug 23, 2017 7:48 AM

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The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

Abhinn Shreshtha Aug 23, 2017 7:25 AM

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Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empowers or entertains the consumer on a day-to-day basis, says Gupta

Vishal Gupta Aug 22, 2017 7:50 AM

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The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

Neena Dasgupta Aug 9, 2017 7:46 AM

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One of the marketing initiatives by FreshMenu.com includes a recently launched magazine produced in partnership with DontBeContent

Venkata Susmita Biswas Aug 7, 2017 8:02 AM

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The mandate will include social media strategy, content marketing and creative strategy across digital platforms

exchange4media Staff Jul 4, 2017 2:39 PM

Brands are getting impacted on Twitter in a big way: Rohan Noroha?blur=25

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform

Ruhail Amin Jun 21, 2017 7:54 AM

The days of SEO and SEM are gone: Vinay Singhal, WittyFeed?blur=25

Vinay Singhal, Founder and CEO of WittyFeed, on how brands can use the digital medium and social media to create content that brings reach as well as engagement with the audience

exchange4media Staff Mar 2, 2017 7:57 AM

Zirca set to launch its own CDN Optimization Platform?blur=25

The first-of-its-kind platform will help publishers and advertisers create long-term relationships with their target audiences, says Zirca CEO Neena Dasgupta

exchange4media Staff Jan 25, 2017 11:48 AM