content-marketing
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Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

Dolly Mahayan Aug 20, 2018 8:53 AM

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Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri Aug 9, 2018 8:58 AM

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ICMA 2018 jury members from TBWA\ India, Mindshare and Brand Eagle Consulting list key trends in the content-marketing space

Misbaah Mansuri Jul 30, 2018 8:56 AM

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Our jury members include industry veterans from brands Uber, Amazon, P&G, Titan, Danone India, Redbus, McDonalds, LG Electronics India, Mindshare, TBWA India, Kraft Heinz, PwC, BrandMusiq, Brand Eagle Consulting, and others

Pallavi Borkar Jul 24, 2018 8:57 AM

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The third edition of Audacity e4m Indian Content Marketing Awards and second edition of Content JAM is here, send in your entries to get rewarded by industry stalwarts

Pallavi Borkar Jul 19, 2018 8:57 AM

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Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories talks about their recent ad campaign, importance of India as a market and more

Misbaah Mansuri Jul 4, 2018 8:55 AM

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CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha Apr 18, 2018 8:55 AM

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Prasad Ajgaonkar, CEO of IRealities, on the organisation's 23-year-long journey, the fact that one needs real intelligence to know where to apply Artificial Intelligence and the power of marrying content and technology

Dolly Mahayan Apr 2, 2018 8:55 AM

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It saw our viewers push the industry further into creating content that was relevant, path-breaking and differentiated to cater to their viewing needs while rejecting the formulaic

Prathyusha Agarwal Dec 28, 2017 8:57 AM

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The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM

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In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Ronald Menezes Sep 21, 2017 6:48 PM

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Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded content is well-poised to solve strategic business problems

Venkata Susmita Biswas Sep 11, 2017 7:37 AM

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A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

exchange4media Staff Sep 8, 2017 10:07 PM

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Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?

Abhinn Shreshtha Sep 1, 2017 7:38 AM

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Malay Dikshit, Chief Communications Officer, Tata Sky, shares his insight on the principles, challenges and future of content marketing

exchange4media Staff Aug 31, 2017 8:00 AM

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Aparna Mahesh, CMO, FreshMenu spoke to exchange4media on the integral features of a good content strategy, the role of video and more.

exchange4media Staff Aug 29, 2017 8:09 AM

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A total of 93 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2017

exchange4media Staff Aug 26, 2017 9:21 AM

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Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

Abhinn Shreshtha Aug 25, 2017 7:58 AM

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With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become imperative

Ronald Menezes Aug 25, 2017 7:42 AM

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Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

Abhinn Shreshtha Aug 24, 2017 8:07 AM