content-marketing
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Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now

exchange4media Staff Sep 24, 2018 8:56 AM

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Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign

exchange4media Staff Sep 21, 2018 8:53 AM

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Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

Misbaah Mansuri Sep 18, 2018 8:55 AM

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Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

exchange4media Staff Sep 17, 2018 8:54 AM

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Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators

Venkata Susmita Biswas Sep 14, 2018 8:59 AM

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Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

exchange4media Staff Sep 13, 2018 8:56 AM

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According to Rajesh Ramakrishnan, MD, Perfetti Van Melle India, content marketing is becoming an integral part of the overall mix. He speaks about the key aspects of a good content marketing strategy

exchange4media Staff Sep 12, 2018 8:55 AM

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CEO, India & SAARC, Godrej Consumer Products Limited talks about the evolution of content marketing and digital content

exchange4media Staff Sep 11, 2018 8:56 AM

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At exchange4media's Content Jam conference, experts discuss how content creators and brand owners are relying on digital data

exchange4media Staff Sep 10, 2018 3:21 PM

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Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff Sep 10, 2018 8:57 AM

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At Content JAM, the Head of Brand & Communication, ICICI Bank, shared how good marketing content can help get great business outcomes

exchange4media Staff Sep 10, 2018 8:55 AM

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Zirca Digital’s Managing Director Karan Kumar Gupta and Strategy Head Sidharth Gowda speak about 'linking content consumption with mindset' at Content Jam

exchange4media Staff Sep 10, 2018 8:54 AM

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Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

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Guest Column: Managing Partner, L&K Saatchi & Saatchi says newer video formats will keep emerging forcing brands & advertisers to constantly unlearn and adapt

Anil K Nair Sep 3, 2018 8:57 AM

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Guest Column: The Co-Founder & CCO of WittyFeed explains how the digital revolution has thrown up new and innovative ways for brands to reach out to their target audience through content marketing

Parveen Singhal Aug 31, 2018 8:32 AM

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Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience

Misbaah Mansuri Aug 30, 2018 8:40 AM

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Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7

exchange4media Staff Aug 29, 2018 8:56 AM

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A total of 108 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2018

Pallavi Borkar Aug 23, 2018 8:59 AM

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Sinha will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India and the Executive Sponsor for TSL in India.

exchange4media Staff Aug 21, 2018 1:11 PM

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Influencers’ deep and direct connections with their audiences help brands to reach consumers say experts from KWAN Entertainment, Amway, BBLUNT, Social Kinnect & Golinopinion

Misbaah Mansuri Aug 20, 2018 8:57 AM