content-marketing
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Zirca Digital’s Managing Director Karan Kumar Gupta and Strategy Head Sidharth Gowda speak about 'linking content consumption with mindset' at Content Jam

exchange4media Staff Sep 10, 2018 8:54 AM

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Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

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Guest Column: Managing Partner, L&K Saatchi & Saatchi says newer video formats will keep emerging forcing brands & advertisers to constantly unlearn and adapt

Anil K Nair Sep 3, 2018 8:57 AM

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Guest Column: The Co-Founder & CCO of WittyFeed explains how the digital revolution has thrown up new and innovative ways for brands to reach out to their target audience through content marketing

Parveen Singhal Aug 31, 2018 8:32 AM

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Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience

Misbaah Mansuri Aug 30, 2018 8:40 AM

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Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7

exchange4media Staff Aug 29, 2018 8:56 AM

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A total of 108 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2018

Pallavi Borkar Aug 23, 2018 8:59 AM

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Sinha will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India and the Executive Sponsor for TSL in India.

exchange4media Staff Aug 21, 2018 1:11 PM

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Influencers’ deep and direct connections with their audiences help brands to reach consumers say experts from KWAN Entertainment, Amway, BBLUNT, Social Kinnect & Golinopinion

Misbaah Mansuri Aug 20, 2018 8:57 AM

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Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

Dolly Mahayan Aug 20, 2018 8:53 AM

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Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri Aug 9, 2018 8:58 AM

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ICMA 2018 jury members from TBWA\ India, Mindshare and Brand Eagle Consulting list key trends in the content-marketing space

Misbaah Mansuri Jul 30, 2018 8:56 AM

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Our jury members include industry veterans from brands Uber, Amazon, P&G, Titan, Danone India, Redbus, McDonalds, LG Electronics India, Mindshare, TBWA India, Kraft Heinz, PwC, BrandMusiq, Brand Eagle Consulting, and others

Pallavi Borkar Jul 24, 2018 8:57 AM

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The third edition of Audacity e4m Indian Content Marketing Awards and second edition of Content JAM is here, send in your entries to get rewarded by industry stalwarts

Pallavi Borkar Jul 19, 2018 8:57 AM

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Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories talks about their recent ad campaign, importance of India as a market and more

Misbaah Mansuri Jul 4, 2018 8:55 AM

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CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha Apr 18, 2018 8:55 AM

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Prasad Ajgaonkar, CEO of IRealities, on the organisation's 23-year-long journey, the fact that one needs real intelligence to know where to apply Artificial Intelligence and the power of marrying content and technology

Dolly Mahayan Apr 2, 2018 8:55 AM

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It saw our viewers push the industry further into creating content that was relevant, path-breaking and differentiated to cater to their viewing needs while rejecting the formulaic

Prathyusha Agarwal Dec 28, 2017 8:57 AM

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The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM

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In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Ronald Menezes Sep 21, 2017 6:48 PM