content-marketing
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In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets.

Venkata Susmita Biswas Jan 7, 2019 8:55 AM

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December 31 will be his last working day at Mindshare India. Deshpande joined Mindshare in 2010 as Senior Director-Content at Mindshare Fulcrum.

Venkata Susmita Biswas Dec 29, 2018 10:37 AM

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Strategic Planner, IKEA India on the relevance of content marketing in the success of an organisation and key performance indicators for a content marketing campaign

exchange4media Staff Oct 4, 2018 8:53 AM

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The CMO spoke about the relevance of traditional medium and the transition of branded content over five years and how it has become sharper

exchange4media Staff Oct 3, 2018 8:55 AM

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Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff Sep 28, 2018 8:54 AM

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Karthik Nagarajan of Wavemaker on content marketing campaigns, and how brand can capitalise on native advertising

exchange4media Staff Sep 27, 2018 8:52 AM

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Kranti Gada, Chief Operating Officer at Shemaroo Entertainment Ltd. speaks on how the digital platform has led to the rapid growth in content marketing

exchange4media Staff Sep 26, 2018 8:54 AM

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Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns

exchange4media Staff Sep 25, 2018 8:54 AM

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Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now

exchange4media Staff Sep 24, 2018 8:56 AM

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Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign

exchange4media Staff Sep 21, 2018 8:53 AM

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Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

Misbaah Mansuri Sep 18, 2018 8:55 AM

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Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

exchange4media Staff Sep 17, 2018 8:54 AM

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Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators

Venkata Susmita Biswas Sep 14, 2018 8:59 AM

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Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

exchange4media Staff Sep 13, 2018 8:56 AM

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According to Rajesh Ramakrishnan, MD, Perfetti Van Melle India, content marketing is becoming an integral part of the overall mix. He speaks about the key aspects of a good content marketing strategy

exchange4media Staff Sep 12, 2018 8:55 AM

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CEO, India & SAARC, Godrej Consumer Products Limited talks about the evolution of content marketing and digital content

exchange4media Staff Sep 11, 2018 8:56 AM

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At exchange4media's Content Jam conference, experts discuss how content creators and brand owners are relying on digital data

exchange4media Staff Sep 10, 2018 3:21 PM

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Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff Sep 10, 2018 8:57 AM

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At Content JAM, the Head of Brand & Communication, ICICI Bank, shared how good marketing content can help get great business outcomes

exchange4media Staff Sep 10, 2018 8:55 AM