Market slowdown, high inflation hit Godrej's Q1 top line & bottom line growth?blur=25

Godrej Consumer Products has reported 6 per cent increase in its Q1 FY15 net sales at Rs 977 crore. However, Adi Godrej, Chairman, Godrej Group has termed Q1 of fiscal year 2015 as "a particularly challenging one"

exchange4media Staff Jul 29, 2014 7:59 AM

Failure of self-regulation may lead to penalty for advertisers?blur=25

Misleading print & audio-visual ads on food items are under government scrutiny since self-regulation by advertisers is deemed as inadequate

exchange4media Staff Jul 22, 2014 9:39 AM

Wild Stone takes forward its 'Indian sensuality' positioning with new campaign?blur=25

Wild Stone's first ATL marketing campaign for 2014 resonates it positioning around 'Indian sensuality' & 'dangerous liaisons'. The campaign spans across TV, cinema, digital, outdoor & on ground

exchange4media Staff May 17, 2014 10:39 AM

Godrej's Kataria talks about Brand Cinthol's 62 years of successful reinvention?blur=25

At the Pitch CMO Summit 2014 in Delhi, Sunil Kataria, COO - Sales, Marketing & SAARC, Godrej Consumer Products, talks about how Cinthol has sustained for 62 years by reinventing from time to time

exchange4media Staff Mar 28, 2014 7:52 AM

GCPL increases advertising investment by 48% in last quarter?blur=25

While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy

Simran Sabherwal Jun 12, 2013 7:59 PM

61 pc increase in ad spend helps Godrej pump up sales?blur=25

Godrej’s sales went up by 26% as per the Q3 FY13 results announced on January 31 by the company on back of a 61% increase in ad spends

exchange4media Staff Feb 2, 2013 7:57 PM