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The TVC is conceptualised by Creativeland Asia and communicates the innovation and the ease of making the handwash in an interesting way

exchange4media Staff Sep 3, 2018 2:38 PM

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Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address Content JAM conference at ICMA 2018

Pallavi Borkar Aug 13, 2018 8:56 AM

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The brand occupies a 16 per cent market share in the North Zone while Secret Temptation holds a market share of 3.3 percent in Delhi alone

Dolly Mahayan Jul 25, 2018 8:54 AM

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Th new campaign #SchoolKiMasti focuses on making going to school even more fun by adding beloved favourite Nicktoons characters to the daily lives of children

exchange4media Staff Apr 11, 2018 4:48 PM

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The commercial is a tongue-in-cheek story that showcases how historically men had to compete in their quest for precious metals.

exchange4media Staff Mar 23, 2018 3:00 PM

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Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence

Venkata Susmita Biswas Mar 6, 2018 9:00 AM

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The new Consumer Protection Bill of 2018 proposes severe action including imprisonment against advertisers for false and misleading advertisements

Venkata Susmita Biswas Jan 10, 2018 9:00 AM

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The Bill has stringent steps to check adulteration and misleading ads; fine up to Rs 50 lakh and jail up to five years for manufacturers and service providers for false and misleading ads; Rs 10 lakh fine and life term imprisonment against adulteration

exchange4media Staff Jan 8, 2018 8:56 AM

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This will act as a crackdown on misleading ads and ensure that grievances are redressed in a time-bound and cost effective manner

exchange4media Staff Oct 26, 2017 3:45 PM

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FLYP@MTV Café in Mumbai to operate on the exciting concept of Gorge-Gulp-Groove

exchange4media Staff Oct 26, 2017 1:33 PM

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To mark the India entry, some of the largest Peppa Pig parties are being held across four cities in India, in association with Hamley’s

exchange4media Staff Jul 17, 2017 2:04 PM

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The position was previously occupied by Vijay Lazarus who was with Indian Music Industry for over a decade

exchange4media Staff Jul 11, 2017 7:57 AM

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Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were upheld

exchange4media Staff Jul 4, 2017 6:20 PM

Viacom18 Consumer Products launches Roadies Bottomwear in association with Beevee?blur=25

Roadies Bottomwear will be inspired by the rough and tough look sported by the participants and gang leaders in MTV Roadies Rising

exchange4media Staff Jun 29, 2017 6:01 PM

Pitch Madison Advertising Report 2017: Innovate relentlessly, improve accessibility, immerse in rural: Sunil Kataria, Godrej Consumer Products?blur=25

Kataria shared his winning formula for refreshing the FMCG category at the recent edition of Pitch Madison Advertising Report 2017

exchange4media Staff Feb 20, 2017 8:00 AM

Star India Madison, Contract Advertising lead Prime Time Awards shortlist?blur=25

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

exchange4media Staff Jan 16, 2017 8:56 AM

ASCI pulls up Patanjali, Cinthol Deo Stick, Uber, Naaptol among others for deceptive ad claims?blur=25

Out of 98 advertisements against which complaints were upheld, 39 belonged to the Education category, 25 in the Healthcare & Personal Care category, followed by 11 in the Food & Beverages category, six in e-commerce category and 17 advertisements from other categories

exchange4media Staff Sep 20, 2016 8:35 AM

India can aim for double-digit growth in licensing and merchandising business in the coming year: Siddharth Jain?blur=25

“The size of the licensing and merchandising industry is estimated at Rs 40 billion. Although we account for a mere 4 per cent of the global industry, the Indian market is evolving at a fast pace,” says Jain, MD, Turner International, South Asia

exchange4media Staff Sep 17, 2015 8:07 AM

Video: Marketers need to do some risk assessment with World Cup: Sunil Kataria?blur=25

While it comes at a high cost, it has to be seen what the World Cup does in terms of brand-building, says Sunil Kataria, COO - Sales, Marketing and SAARC at Godrej Consumer Products

Collin Furtado Feb 9, 2015 8:48 AM