IMC 2014 is back; this year it wants to 'win through innovation'?blur=25

The eighth Indian Magazine Congress, organised by AIM will offer a platform to the magazine industry to discuss key issues & the way forward in Delhi on February 24 and 25

Abid Hasan Feb 7, 2014 8:34 AM

Has the BJP lost the OOH battle to the Congress??blur=25

Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign

Abhinna Shreshtha Feb 4, 2014 9:15 AM

Vivid: Is Priyanka Gandhi-Vadra managing media for brother Rahul Gandhi??blur=25

Priyanka Gandhi-Vadra is finally coming out of the self-imposed shadows ahead of the upcoming Lok Sabha elections, where the Congress is eyeing a third term, says exchange4media's Annurag Batra

Annurag Batra Feb 3, 2014 9:25 AM

BJP should attack the Congress through a line like 'baat haath se nikal chuki hai'?blur=25

Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts

Twishy Jan 31, 2014 8:22 AM

A tune which is not RaGa – Mein Nahin? Hmmm!?blur=25

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat

Twishy Jan 28, 2014 9:12 AM

Vivid: Vigilant international media keeps track of Delhi polls?blur=25

Annurag Batra of exchange4media talks about the keenness with which intl media is tracking Delhi polls & how they are significant because of the rise of Arvind Kejriwal's AAP

Annurag Batra Dec 16, 2013 7:52 AM

INC dominates OOH media presence in National Capital?blur=25

The Indian National Congress, comprising the ruling Delhi Govt, Central Govt & Congress Party, has swamped the OOH media landscape in Delhi with spends reaching almost Rs 80 lakh in Aug 2013

exchange4media Staff Dec 5, 2013 8:04 AM

AdAsia 2013 gets underway in Vietnam?blur=25

The four-day Asian Advertising Congress, which kicked off yesterday in Hanoi, will put the spotlight on re-engineering advertising

exchange4media Staff Nov 12, 2013 7:43 AM

Rediff’s data journalism shows Congress lags BJP, AAP on Twitter for Delhi polls?blur=25

The Rediff Labs initiative is based on an analysis of re-tweets of personalities connected with all the three parties as well as senior journalists

exchange4media Staff Nov 4, 2013 8:36 AM

Can good advertising determine the outcome of the 2014 Lok Sabha elections??blur=25

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy Sep 25, 2013 8:21 AM

Congress readies its partymen to use social media effectively?blur=25

Congress is conducting a social media workshop to familiarise its leaders with the intricacies of engaging people on social media as well as navigate the new media platform

Abhishek Mehrotra Aug 24, 2013 10:16 AM

Rahul Gandhi’s media guidelines for Congress men irk news channels?blur=25

Gandhi has asked Congress Media In-charge Ajay Maken to handle requests from guest coordinators of news channels for Congress partymen to appear in TV discussions

Abhishek Mehrotra Aug 10, 2013 11:19 AM

Can neuroscience be the saviour magazines are looking for??blur=25

Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media

Priyanka Nair Feb 18, 2013 8:01 PM

Rahul Johri awarded CEO of the Year at Broadcasting Industry Awards?blur=25

The award has been given in recognition of Johri’s impactful strategy in establishing Discovery as the leading non-fiction media company in the country

exchange4media Staff Feb 18, 2013 7:09 PM

“Content needs to be sharpened for different media platforms”?blur=25

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

Flexibility is the key in magazine licensing: Experts?blur=25

Industry experts call for an overhaul in magazine licensing in order to deliver flexibility and authenticity simultaneously

Abhinav Trivedi Feb 18, 2013 3:10 AM

Magazines should stop selling ads & sell engagement: CVL Srinivas?blur=25

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

“Indian magazines should practice cost discipline”?blur=25

Cost discipline is necessary for publishers for a sustained profitable model; as GDP shrinks, so does magazine advtg, says Gruner+Jahr’s Dr Torsten-Jörn Klein

Abhinav Trivedi Feb 18, 2013 2:08 AM

Digital is not niche any more, say experts?blur=25

Marketers need to dream digital so they can connect with consumers on a daily basis, say experts, who also stress on personalisation of content

Abid Hasan Feb 16, 2013 10:09 PM

“It’s an era of brand experience & not product branding”?blur=25

Today, space is no longer only the physical location of business, but any space where consumers can access it, says D Shivakumar, SVP - IMEA, Nokia

exchange4media Staff Feb 16, 2013 9:17 PM