'Aam' way of campaigning helps AAP win Delhi?blur=25

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

How AAP cracked the social media code?blur=25

A study done by Simplify360 reveals how AAP leader Arvind Kejriwal led social media buzz

Abhinn Shreshtha Feb 10, 2015 8:10 AM

Delhi state election boosts OOH spends?blur=25

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna?blur=25

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 10:42 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna?blur=25

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 8:58 AM

Our biggest challenge going forward is getting back our credibility: Rajdeep Sardesai?blur=25

Sardesai, who recently won Asian TV Award for 'The Best News Presenter' for his coverage on the counting day of the general elections, talks about honest & credible news television, unprejudiced election coverage, PM Modi's infectious energy and more

Priyanka Mehra Dec 15, 2014 9:24 AM

It was Jaitley Vs Chidambaram at Rajdeep Sardesai's book launch?blur=25

The great debate between the current and former Finance Ministers telecast by Headlines Today and moderated by Karan Thapar set Twitter conversations rolling

Aditi Raval Nov 10, 2014 8:07 AM

Advertising for other parties only managed to dent the BJP sweep: Sam Balsara?blur=25

The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties

Priyanka Mehra Oct 20, 2014 9:04 AM

Maha Elections on social media: BJP outshines the rest?blur=25

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and buzz

Abhinn Shreshtha Oct 14, 2014 8:29 AM

Smart digital plan and micro data key to winning campaigns: Arvind Gupta?blur=25

Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'

Rashi Bisaria Sep 8, 2014 8:00 AM

Guest Column: How political advtg narrowed the gap between regional & national news channels?blur=25

All media vehicles could ride on some good revenue figures in their books, irrespective of being regional or national, says Anurag Agarwal, VP, Corporate Sales, SB Multimedia

Anurag Agarwal May 24, 2014 9:40 AM

Post-poll Debate: Can't blame an agency for failure, say experts?blur=25

Congress reportedly blaming its ad agency Dentsu India for the loss in the elections has elicited reactions of surprise from industry experts, who feel the loss reflected

Priyanka Mehra May 21, 2014 8:34 AM

Brand Modi: A challenger's strategy?blur=25

Vineet Trakroo, CEO, Evolution Strategy Advisors, comments on how crisp messaging and omnipresent advertising delivered with regional precision contributed to the making of Modi

Vineet Trakroo May 20, 2014 8:00 AM

Guest Column: Modinomics: It'll be 'Swadeshi', China style?blur=25

Big infrastructure projects, PSU-led manufacturing, indigenous defense production, among others are on the horizon once Modi is PM, says Rajeev Dubey, Executive Editor, Businessworld

Rajeev Dubey May 19, 2014 8:01 AM

#FutureProof: @PMOIndia is dead. Long live @PMOIndia handle!?blur=25

With Modi-led BJP winning absolute majority in the polls, Rohit Bansal hopes there will now be a rejigged & rocking @PMOINdia handle - a harbinger of optimism and two-way communication

Rohit Bansal May 17, 2014 9:14 AM

NDA to cross 300-mark, Congress may fall below 100: Social media exit poll?blur=25

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff May 16, 2014 9:07 AM

Opinion Polls 2014 point at 'Ab ki baar, Modi Sarkar'?blur=25

As per the Opinion Polls across various news channels, Narendra Modi & BJP plus NDA have been predicted to get between 278 & 317 of the total 543 Lok Sabha seats, thus making a clean sweep

exchange4media Staff May 13, 2014 8:35 AM

Election Tracker: Priyanka Vadra surges ahead; Congress gets a shot in the arm?blur=25

Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has seen a considerable slide in positive sentiment over the last week

Abhinn Shreshtha Apr 29, 2014 8:03 AM

Parties' poll moves on radio: Kejriwal, Modi rule the airwaves?blur=25

Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium

Abhinna Shreshtha Apr 24, 2014 8:07 AM

Election Tracker: Boost for Kejriwal; AIADMK outscores DMK in favourability?blur=25

Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress

Abhinna Shreshtha Apr 22, 2014 8:32 AM