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BJP, Congress, AIADMK, TDP, Akali Dal, TDS and other regional parties likely to be the big spenders

Ruhail Amin Feb 13, 2019 9:39 AM

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Facebook would be the primary platform to reach out to students, while Whatsapp would be actively used to encourage dialogue between the party and young voters

exchange4media Staff Feb 7, 2019 3:35 PM

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From demonetisation to the surgical strikes, in an interview with ANI, Prime Minister Narendra Modi clears the air on many important issues facing the nation

exchange4media Staff Jan 2, 2019 9:03 AM

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In an interview with exchange4meida, Congress' Social Media Strategist Mayur Shekhar Jha talks about the growing clout of social streams and how it is set to play a bigger role in the 2019 general elections.

Ruhail Amin May 30, 2018 8:54 AM

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Among the parties, BJP garnered 51% of the share of voice on Twitter while Congress took 42%, and Janata Dal (Secular) had 7% of the mentions.

exchange4media Staff May 17, 2018 8:52 AM

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The 35-year-old CEO showed up for a joint hearing of the Senate Judiciary and Commerce committees and fielded questions from 44 Democratic and Republican senators

exchange4media Staff Apr 11, 2018 8:59 AM

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Indian users are comfortable with sharing personal information and are unaware of the possible scope of misuse of such data, say experts

Venkata Susmita Biswas Mar 29, 2018 8:59 AM

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If content is king then magazines are fine dining, high-quality content is always in demand, no matter what happens said Dubey at the 11th Indian Magazine Congress

Dolly Mahayan Jan 18, 2018 8:57 AM

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Dr Tharoor spoke at the 11th Indian Magazine Congress in New Delhi on how magazine journalism could well leverage the power of the digital to stay relevant

Ruhail Amin Jan 16, 2018 8:58 AM

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Sam Balsara spoke about how advertisers constantly want acknowledgement for their work and see awards as the best way to get talked about

Anam Khan Jan 16, 2018 8:57 AM

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Nine legal reporters from various news organisations move Bombay HC against a CBI court order that restricts media from reporting on the trial of Sohrabuddin Sheikh fake encounter case

exchange4media Staff Dec 27, 2017 8:47 AM

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The Advertising Council of India (ACI) & The Advertising Club has announced the appointment of Kataria as the head of Indian delegation.

exchange4media Staff Sep 7, 2017 2:55 PM

Marketing tools leverage Data Science for maximum impact?blur=25

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.

exchange4media Staff Jun 9, 2017 8:15 AM

Joint "alliance campaign" on the cards for SP-Cong, "27 saal, UP Behaal" to be forgotten?blur=25

The alliance between the Samajwadi Party and Congress will be led by Uttar Pradesh Chief Minister Akhilesh Yadav.

Saif Ahmad Khan Jan 30, 2017 8:11 AM

National Herald Case: Swamy’s plea seeking access to Congress accounts dismissed?blur=25

Subramanian Swamy has levelled allegations of misappropriation of National Herald’s property by Sonia Gandhi and Rahul Gandhi.

Saif Ahmad Khan Dec 26, 2016 5:12 PM

Be a part of the solution: B Srinivasan, Vikatan Group?blur=25

The 10th edition of the Indian Magazine Congress was held in Mumbai yesterday. On this occassion B.Srinivasan, MD, Vikatan Group, gave his views on how the magazine ecosystem could make itself stronger as it enters the digital age

exchange4media Staff Nov 12, 2016 8:24 AM

Don't think of magazines as only paper & ink, we are not effectively communicating the role of this medium: Tarun Rai, JWT?blur=25

The fireside chat session was headed by Tarun Rai, CEO South Asia, J Walter Thompson and moderated by Pradeep Gupta, Chairman, CyberMedia

exchange4media Staff Nov 11, 2016 8:35 AM

Industry experts vouch for mobile first strategy; feel digital is a consumer behavior more than a medium?blur=25

At the 10th edition of Indian Magazine Congress, Maheshwer Peri, founder and chairman, Pathfinder Publishing and Harish Nair, National Director, Digital Strategy, GroupM stressed on the importance of adopting mobile first strategy

exchange4media Staff Nov 11, 2016 8:33 AM