congress
electionsCableTV?blur=25

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy Apr 4, 2019 8:26 AM

e4m recap?blur=25

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 30, 2019 9:32 AM

Congress?blur=25

The party is believed to be spending close to 70 per cent of its campaign budget on social media, according to sources

Tasmayee Laha Roy Mar 29, 2019 8:41 AM

Twitter?blur=25

The first post from this campaign brought about 50,000 views within the first hour of its launch

exchange4media Staff Mar 28, 2019 6:49 PM

BJPCong?blur=25

TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014

exchange4media Staff Mar 27, 2019 1:51 PM

Lok Sabha?blur=25

Experts speak about the rise of social media in poll campaigns, the challenges the Election Commission will face in implementing the code of conduct and the sense of distrust

Ruhail Amin Mar 18, 2019 9:33 AM

WomensDayBW?blur=25

The survey says Indira Gandhi, as PM, did most for women, but ranks BJP as the most women-friendly party

exchange4media Staff Mar 8, 2019 6:19 PM

elections?blur=25

Most political parties and media agencies feel the ban will not have a huge impact on campaigning as other media, especially social media, will very comfortably compensate for the reach and impact

Neethu Mohan Mar 4, 2019 8:36 AM

PranavMistry?blur=25

Mistry, Head-Think Tank Team & Global Vice President-Research, Samsung, spoke about the future of mobiles and wearable information technology

Tasmayee Laha Roy Feb 25, 2019 9:40 AM

Deepika Padukone IAA?blur=25

At the 44th International Advertising Association (IAA) World Congress in Kochi, Padukone dwelled on brand endorsements, social media and mental health

exchange4media Staff Feb 23, 2019 10:07 AM

e4m recap?blur=25

We bring you a round-up of the news making headlines this past week

exchange4media Staff Feb 23, 2019 9:34 AM

Robot Sophia?blur=25

Sophia, a social humanoid robot developed by Hong Kong-based company Hanson Robotics spoke with host Kubra Sait, at the IAA World Congress on the topic - Robots & Humans – Friends or Foes?

Neeta Nair Feb 23, 2019 8:51 AM

Paul Polman?blur=25

The former CEO of Unilever, Polman, broke down the basic issues that bother the whole economy be it the consumers or the corporate at the IAA World Congress in Kochi

exchange4media Staff Feb 22, 2019 2:28 PM

Simon Kahn?blur=25

Simon Kahn, CMO, Google APAC spoke about the future of Digital Immersion and how it will move beyond just looking at phones and using apps to becoming an immersive part of everyday life

Neeta Nair Feb 22, 2019 2:28 PM

Piyush Pandey?blur=25

On Day 2 of the IAA World Congress in Kochi, Pandey, Worldwide CCO of Ogilvy, gave a new twist to the word sustainability in the world of advertising

Neeta Nair Feb 22, 2019 8:41 AM

ChrisTung?blur=25

At the 44th IAA World Congress in Kochi, the Chief Marketing Officer of Alibaba talks about their data-driven new marketing suite called uni-marketing

Tasmayee Laha Roy Feb 22, 2019 8:19 AM

Martin Sorrell?blur=25

S4 Capital to initially start operations on the content side with MediaMonks in India

Srabana Lahiri Feb 21, 2019 8:36 AM

shivakumar?blur=25

Shivakumar, Group Executive President - Strategy & Business Development, spoke about Brand Trust in a Digital World at the IAA World Congress

Neeta Nair Feb 21, 2019 8:15 AM