Speed up review & compliance processes in ad content, ASCI told?blur=25

The Government is reviewing consumer complaints on misleading ads and debating how to manage this issue. In this process, legal requirement as well as an inter-ministerial committee to look into the issue of misleading and false ads are also being considered.

exchange4media Staff Nov 17, 2011 3:27 PM

ASCI’s fast track complaints redressal process from Sept 1?blur=25

The Advertising Standards Council of India (ASCI) is introducing a new procedure to fast track redressal of complaints lodged by industry members. Effective September 1, 2011, the fast track procedure will seek to provide a speedy resolution to intra industry complaints.

exchange4media Staff Aug 30, 2011 8:43 AM

IBF takes NBA route, creates BCCC?blur=25

Removing all ambiguity, IBF has come up with Self Regulatory Guidelines and Complaints Redressal Mechanism for non-news TV channels. It has also formed the Broadcasting Content Complaints Council to address consumer complaints.

Nitin Pandey May 3, 2011 8:44 AM

ASCI witnesses rise in complaints against education ads?blur=25

The recent introduction of ASCI’s guidelines for the education sector seems to have made an impact among the masses as the number of complaints against education institutions’ ads have gone up. Of the total 12 complaints upheld by ASCI in July and August, six were against ads of educational institutes and the rest were from FMCG, travel, realty and appliances companies.

exchange4media Mumbai Bureau Nov 24, 2010 7:00 AM

ASCI brings 7 ads under the scanner; 5 ads withdrawn?blur=25

The Advertising Standards Council of India (ASCI) has released its Consumer Complaints Council (CCC) decision report for the months of May and June 2010. A total of seven ads had been brought under its scanner, of which five ads have been withdrawn, while two have been modified.

exchange4media Mumbai Bureau Oct 6, 2010 8:15 AM


Big brands like Bennett Coleman & Co. Ltd., Dabur, Volkswagen, Zee Labs Ltd, Godrej and other top educational institutes were also found guilty of misrepresenting or exaggerating facts about some of their products

exchange4media Staff Nov 30, -0001 12:00 AM