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The case of two measurements: aMap there, but TAM is the single industry currency?blur=25

The media industry has often got caught in the debate whether two measurement systems would help the industry grow or create a recipe for disaster for media sellers and buyers alike. The merger of NRS and IRS may have sorted that dilemma for the print industry and the clear strength of TAM Media Research has kept things simple for the broadcasting industry. However, aMap is present as a second television measurement system, and time and again has created the dreaded confusion as well.

Noor Fathima Warsia Mar 15, 2010 8:24 AM

Guest Column<br>Retrofit: Not about safedi ki chamak, but ratings ki chanak?blur=25

Safedi ki chamkar where Rin and Tide are slugging it out isn't the only battle zone these days. There is another joust in the media firmament where an ongoing glove fest has everyone riveted. And this has nothing to do with iski shirt meri shirt se zyada safed kyun hai? This one is about an entrenched player and a newbie, says Sandeep Bamzai.

Sandeep Bamzai Mar 10, 2010 7:48 AM

CNBC-TV18 and Moneycontrol.com launche Moneycontrol My TV?blur=25

Network18 powerhouses, CNBC-TV18 and Moneycontrol.com, have collaborated to launch Moneycontrol My TV, an online TV module that will combine the benefits of both in the Indian business and online financial space.

exchange4media Mumbai Bureau Feb 22, 2010 9:44 AM

CNBC Awaaz completes 5 years; set to beef up programme line-up?blur=25

Hindi Business news channel CNBC Awaaz is celebrating its fifth anniversary today. The channel has lined up quite a few new programmes to mark the occasion. Sanjay Pugalia, Editor-in-Chief, CNBC Awaaz, shares the channel’s plans with exchange4media in an exclusive conversation.

Nitin Pandey Jan 13, 2010 8:02 AM