cmo
Are brands ready for the big challenge from small towns??blur=25

Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets

Rashi Bisaria Sep 9, 2014 8:48 AM

Smart digital plan and micro data key to winning campaigns: Arvind Gupta?blur=25

Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'

Rashi Bisaria Sep 8, 2014 8:00 AM

Arvind Gupta to reveal secret behind BJP's digital campaign at CMO League - powered by Dainik Bhaskar?blur=25

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 10:15 AM

Arvind Gupta to reveal BJP's digital campaign at CMO League - powered by Dainik Bhaskar?blur=25

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 8:13 AM

BJP IT Cell head Arvind Gupta to speak at exchange4media's CMO League?blur=25

Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world

exchange4media Staff Aug 20, 2014 8:21 AM

OOH must offer transparency in pricing: Chandan Deep Singh Dang?blur=25

OOH industry needs to be more structured, have transparency in pricing, move with the latest technologies and support great ideas on bigger scale, says Chandan Deep Singh Dang, CMO, Tupperware India

Abhinn Shreshtha Apr 29, 2014 8:12 AM

DEN Networks appoints Gaurav Tikoo as GM, Brand?blur=25

Tikoo's previous stint was with HCL Infosystems as head of Global Marketing Mobility Solutions. He was instrumental in creating and managing HCL's "ME" tablet brand globally

exchange4media Staff Apr 29, 2014 7:54 AM

Perseverance gives you out-of-the-box imagination: Ankur Warikoo?blur=25

The Groupon India CEO shares five out-of-the-box marketing initiatives, or deals, which made Groupon what it stands for today in the daily deals space

Gunjan Verma Mar 29, 2014 10:51 AM

Marketers cannot create a brand by just relying on new media, say experts?blur=25

Even as the debate on usage of conventional & unconventional media intensifies, marketers need to understand that undertaking initiatives that are unconventional within conventional media can also give the desired impact

Abid Hasan Mar 28, 2014 9:11 AM

"If you want advtg to work, you need to understand the high points in the advert"?blur=25

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy Mar 28, 2014 8:48 AM

Concept of a master brand is now a paradox: D Shivakumar?blur=25

Everybody knows & says that the world of consumers is changing, but they are changing to become hybrid consumers. There is no fragmentation now, says the Chairman & CEO of PepsiCo India

Ankur Gaurav Mar 28, 2014 8:31 AM

How OLX reinvented the classifieds category in India?blur=25

Amarjit Batra, CEO, OLX India, narrates the eventful four year journey of OLX in India at Pitch CMO Summit 2014 in Delhi

Devansh Sharma Mar 28, 2014 7:55 AM

Godrej's Kataria talks about Brand Cinthol's 62 years of successful reinvention?blur=25

At the Pitch CMO Summit 2014 in Delhi, Sunil Kataria, COO - Sales, Marketing & SAARC, Godrej Consumer Products, talks about how Cinthol has sustained for 62 years by reinventing from time to time

exchange4media Staff Mar 28, 2014 7:52 AM

After Mumbai, Pitch CMO Summit 2014 to unfold successful brand stories in Delhi today?blur=25

The Delhi chapter will see the best of the marketers from brands that successfully reinvented themselves. The keynote address will be delivered by D Shivakumar, Chairman & CEO, PepsiCo

exchange4media Staff Mar 27, 2014 7:54 AM

Reinventing the Mother Dairy brand?blur=25

Subhashis Basu, Business Head (Dairy Products), Mother Dairy shares how the brand is focusing on creating 'guilt free indulgence' experience with its products & plans to firm up its social media presence

Wayne Ross Mar 26, 2014 8:17 AM

ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014?blur=25

Mukherjee's experience with iconic brands throughout his career and lately with ITC is slated to make for a fascinating story at the Pitch CMO Summit 2014 in Delhi

exchange4media Staff Mar 26, 2014 7:44 AM

Bajaj Allianz engages in the unique art of brand activation that enables big dreams?blur=25

Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands

Henna Achhpal Mar 26, 2014 7:39 AM

Brands need to stay relevant by reinventing themselves: Sunita Bangard?blur=25

We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular

Saloni Dutta Mar 25, 2014 9:35 AM

Customers will be loyal to a brand they are a part of: Karthi Marshan?blur=25

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

We need to craft brands for the connected world: Hemant Bakshi?blur=25

The Executive Director (Home & Personal Care), HUL talks about brands that last for life & elaborates on the key principles that drive HUL's marketing philosophy at Pitch CMO Summit 2014 in his keynote address

Abhinna Shreshtha Mar 25, 2014 7:44 AM