cmo
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Sehgal to lead the marketing mandate in building COMIO as a differentiated, strong and conversational brand in the mobile handset market

exchange4media Staff Jul 22, 2017 4:10 PM

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After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisation and also to the brands that the banner holds. We had a conversation with Neelima Burra, CMO, Cargill Foods India...

Ronald Menezes Jul 20, 2017 8:29 AM

KFC's secret recipe to staying relevant?blur=25

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Neeta Nair Jun 28, 2017 8:02 AM

Authenticity improves trust and trust builds business: Sunita Bangard, President - Marketing, Idea Cellular?blur=25

At the Pitch CMO Summit, Sunita Bangard, President - Marketing, Idea Cellular, spoke on ‘Building Brand Authenticity in the Digital Age’

exchange4media Staff Mar 14, 2017 8:04 AM

Social media is fundamentally a philosophy the way we have adopted it: Sushant Sreeram, Xiaomi?blur=25

At the Pitch CMO Summit, Sushant Sreeram, India Marketing Head, Xiaomi, spoke on ‘The innovative route of marketing via consumer communities’

exchange4media Staff Mar 14, 2017 8:00 AM

Pitch CMO Summit 2016: Consistency has been one of the keys to Amul’s success in the marketing space: Pawan Singh CMO Amul?blur=25

Speaking at the Pitch CMO Summit 2016, Pawan Singh, CMO of Amul spoke about the importance of brand legacy driving innovation and how Amul has sustained this legacy

Alisha Patel Mar 10, 2016 9:09 AM

Pitch CMO Summit 2016: Brand experience starts much before customers reach the point of sale: Sumeet Narang?blur=25

In today’s scenario brand experience starts much before customers reach the point of sale or the point of consumption and it is posing a big challenge for marketers, said Sumeet Narang, VP Marketing, Bajaj Auto Ltd. at the Pitch CMO Summit 2016

Ruhail Amin Mar 10, 2016 7:59 AM

Pitch CMO Summit 2016: Is the digital medium overrated, experts share their views?blur=25

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

Pitch CMO Summit 2016:It is not just about the platforms, but communication with stakeholders: Amit Shah Yes Bank?blur=25

Amit Shah, President and Country Head, Yes Bank spoke on ‘Advertising in the era of evolving media’ at the recently held Pitch CMO Summit 2016.

Alisha Patel Mar 8, 2016 9:22 AM

Pitch CMO Summit 2016 : Good content is about re-discovering the art of storytelling: Harpreet Singh Kelloggs?blur=25

Good stories inevitably generate positive emotions and stories in today’s context need to evoke the right emotions in order to engage consumers with the brand, said Harpreet Singh Tibb, Director Marketing, Kelloggs India & South Asia, while speaking on the topic–‘Brands are using Content Marketing to build Equities and Drive sales’ at the Pitch CMO Summit 2016.

Ruhail Amin Mar 7, 2016 8:29 AM

Pitch CMO Summit 2016: The time has come for content managers rather than brand managers: Sandeep Kaul ITC?blur=25

Sandeep Kaul, Chief Executive (Personal Care) at ITC, shared his thoughts on the new responsibilities in front of brand managers in his address on the topic 'Changing Face of Brand Experience' at the Pitch CMO Summit 2016.

exchange4media Staff Mar 7, 2016 8:26 AM

Top CMOs honoured at Pitch CMO Summit 2016?blur=25

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

Marketing and storytelling are about creating experiences, say industry experts?blur=25

The sixth edition of exchange4media’s CMO League took place yesterday in Gurgaon, where best-selling author of the Shiva Trilogy, Amish Tripathi exchanged thoughts and insights with the other panelists in the context of his own experiences of marketing his debut novel

Proyashi Barua Nov 5, 2015 8:26 AM

Emotional connect with target audience is key to successful marketing strategy: Amish Tripathi @CMO League?blur=25

The sixth edition of exchange4media’s CMO League took place yesterday in Gurgaon, where bestselling author Amish Tripathi gave a special key note on the creative marketing strategies

exchange4media Staff Nov 5, 2015 8:10 AM

We need to generate ideas and monetise on them: Sunil Kataria?blur=25

At the 10th Pitch CMO summit 2015, Sunil Kataria, COO-Sales and Marketing SAARC, Godrej India, talks about how innovation is redefining the traditional ways of marketing

Collin Furtado Feb 7, 2015 9:33 AM

Differentiate or die: Anuradha Aggarwal?blur=25

At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business

Henna Achhpal Feb 6, 2015 8:20 AM

Marico's Harsh Mariwala on innovation & purpose as key differentiators in brand building?blur=25

In his keynote address at Pitch CMO Summit 2015, Marico Industries Chairman Harsh Mariwala traces the journey of Parachute and Saffola, and how constant innovation has made the brands remain market leaders

exchange4media Staff Feb 6, 2015 8:01 AM

Pitch CMO Summit 2015 to focus on innovation in marketing?blur=25

The agenda of the summit this year will revolve around innovations in marketing in the present context. All discussions will focus on how best to market products to the Indian consumer in the ever evolving and dynamic business environment

Ankur Singh Jan 22, 2015 8:59 AM

 Most Influential CMOs list unveiled at IMA 2014?blur=25

Sashi Shankar of Idea tops the list, followed by SN Bhattacharya of LIC and Kartik Jain of HDFC Bank

exchange4media Staff Dec 15, 2014 10:33 AM

 DB Corp declares Q2 results, revenue grows 9.2%?blur=25

Revenues from advertising reported a growth of 9 per cent YOY to Rs 3,610 million in current period from Rs 3,311 million in Q2 last fiscal, on a high base of Q2 of last year

exchange4media Staff Oct 17, 2014 2:33 PM