chraneeta-mann
2016 to witness increase in creative hot shops: Industry experts?blur=25

The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir Singh and Chraneeta Mann, who quit their high-profile jobs to start-off on their own, experts predict 2016 will witness an increase in such creative hot shops.

Sarmistha Neogy Jan 28, 2016 8:18 AM

Male deo category communication evolves languidly from selling seduction to breaking clutter?blur=25

Even as the tried and tested formula of making 'women go weak in the knees' remains the staple communication for male deo category, brands like Park Avenue, Envy 1000 and others attempt to innovatively highlight different aspects of the product

Sarmistha Neogy Aug 31, 2015 7:50 AM

Chraneeta Mann & Nitin Suri’s The Mob to chart new adventures on mobile?blur=25

Chraneeta Mann, former National Creative Director of Rediffusion Y&R, and Nitin Suri, former National Creative Director of Dentsu have recently come together to form mobile agency- The Mob. The Mob has started work for Yes Bank and Videocon

Sarmistha Neogy Jul 8, 2015 9:05 AM

Chraneeta Mann and Nitin Suri launch mobile-first agency - The Mob?blur=25

The agency has already started work on a couple of large brands including some initial work with Yes Bank and Tango Media

exchange4media Staff Jun 25, 2015 3:44 PM

Rediffusion's Chraneeta Mann on the New York festival Grand Jury?blur=25

Mann has handled almost every category from automobiles to insurance, to banking, beauty, health supplementation industry, telecom, appliances, apparel and even alternative energy

exchange4media Staff Jan 23, 2015 8:04 AM

#BackToSchool : Pepsi takes you down the memory lane?blur=25

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media

Ankur Singh Jul 29, 2014 9:54 AM

#BackToSchool : Pepsi takes you down the memory lane?blur=25

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media '

Ankur Singh Jul 29, 2014 2:04 AM

Tear-jerking ads: How much emotion is too much emotion??blur=25

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle

Ankur Singh Jul 28, 2014 8:05 AM

Honda's second inning: All set to spread its "wings"?blur=25

Honda has launched "Wave 2.0" of its business expansion in the country with its latest ad taglined 'Honda is Honda' which aims to firmly embed Honda's Wings as the metaphor

Ankur Singh Jul 22, 2014 8:08 AM

Rediffusion Y&R bags Videocon's handsets, flat panel displays & telecom biz?blur=25

The size of the account is estimated at over Rs 150 crore. McCann's Tag was handling the mobile handset business before, while JWT was handling the other two businesses

exchange4media Staff May 30, 2014 8:08 AM

Rediffusion elevates Komal Bedi Sohal as Chief Creative Officer?blur=25

Rediffusion Y&R also announces the elevation of Chraneeta Mann as National Creative Director – Regional

Twishy Dec 6, 2013 1:55 PM

Can Himalaya make your skin troubles fly??blur=25

The new ad showcases young girls celebrating freedom from skin troubles by writing them on sky lamps that are lit up & set free. The primary objective is to highlight the new product packaging

Twishy Nov 15, 2013 8:14 AM

Vodafone launches the musical ZooZoo internet army?blur=25

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video

Twishy May 28, 2013 7:46 PM

Is Dove's 'Real Beauty Sketches' initiative flawed or flawless??blur=25

The campaign is based on the insight that women are their own worst beauty critics & only 4% of women around the world consider themselves beautiful

Twishy Apr 30, 2013 10:11 PM

Vishal Chemjong joins Rediffusion Y&R, Delhi?blur=25

Rediffusion Y&R, Delhi has further ramped up its creative team with the appointment of Vishal Chemjong as Creative Head – Copy.

exchange4media Staff Dec 1, 2011 7:45 AM

Rediffusion Y&R revamps Delhi ops; new leadership team in place?blur=25

Rediffusion Y&R has made two key appointments in its Delhi office. Abhik Santara has been elevated as Vice President and Chraneeta Mann as Executive Creative Director. Santara will head the Delhi office, while Mann will head the Creative function at Delhi.

exchange4media Staff Jul 29, 2011 8:57 AM