The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir Singh and Chraneeta Mann, who quit their high-profile jobs to start-off on their own, experts predict 2016 will witness an increase in such creative hot shops.
Rediffusion Y&R has made two key appointments in its Delhi office. Abhik Santara has been elevated as Vice President and Chraneeta Mann as Executive Creative Director. Santara will head the Delhi office, while Mann will head the Creative function at Delhi.