Live streaming- next big thing for marketers?blur=25

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

kiran khalap?blur=25

Guest Column: If we value lifelong partnerships, why not the same in business? asks Khalap, MD and Co-Founder of chlorophyll

Kiran Khalap Oct 29, 2018 8:21 AM

What makes Idea ring??blur=25

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy Apr 18, 2013 8:13 PM

Wake up to Coke’s call on obesity?blur=25

To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’

Twishy Apr 1, 2013 9:22 PM