chitra
Are media houses infringing on journalists’ personal social presence??blur=25

Social and digital media has emerged as one of the most important mediums for journalist and media houses but in their urge to extend their presence online, media houses might be toeing the line of what is acceptable and what is not

Abhinn Shreshtha Nov 3, 2015 8:14 AM

Local language digital ad spends to touch Rs 179 crore this year, says IAMAI?blur=25

A joint IAMAI and IMRB International study says that local language content will lead to 39% increase in internet users while digital ad spends on it would constitute nearly 5% of total digital ad spends

Abhinn Shreshtha Aug 10, 2015 9:01 AM

Goafest 2015: Media and Publisher Abbys- Winners Speak?blur=25

Media & Publisher Abbys were announced last night amongst much celebration as Goafest 2015 Kicked off yesterday exchange4media spoke to the winners who shared their thoughts on this year’s wins

exchange4media Staff Apr 11, 2015 12:00 PM

Viewability in display advertising gains prominence among advertisers?blur=25

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM

Are publishers over-reliant on Facebook??blur=25

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Abhinn Shreshtha Nov 18, 2014 8:08 AM

 Guest Column: Agenda for the new I&B Ministry?blur=25

How will Arun Jaitley shape the agenda of I&B Ministry in the near future? Mitrajit Bhattacharya, President & Publisher, Chitralekha Group, explores the avenues

Mitrajit Bhattacharya Nov 12, 2014 2:29 PM

Chitralekha organises Shreya Ghoshal concert in Rajkot?blur=25

The event is a first of a series of large scale concerts to be organized by the Group in various markets of Gujarat

exchange4media Staff Oct 18, 2014 10:47 AM

Guest Column: 'Acche Din Kab Aayenge?' The '100 days' analysis of Modi govt?blur=25

No government can show dramatic results within 100 days. What it can show is "intent," and the new government has hardly put a wrong foot forward in that regard, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group

Mitrajit Bhattacharya Aug 20, 2014 8:19 AM

Guest Column: Many of TRAI's recommendations look reasonably sound: Mitrajit Bhattacharya?blur=25

While stating that a lot of detailed work that has gone into TRAI's recommendations on media ownership, Chitralekha Group's Mitrajit Bhattacharya writes that the issues of Prasar Bharati's autonomy & paid news are critical

Mitrajit Bhattacharya Aug 14, 2014 8:49 AM

Tim Andree, Vikram Sakhuja, Mike Cooper @exchange4media Conclave 2014?blur=25

The stellar line-up of speakers at exchange4media Conclave 2014 will deliberate on all aspects of the Conclave theme of 'Marketing: The Future is Technology' in Mumbai on September 30

exchange4media Staff Aug 12, 2014 9:36 AM

Budget Bytes: It's a balanced Budget with a lot of intent - Mitrajit Bhattacharya?blur=25

The Publisher & President, Chitralekha finds FM Arun Jaitley's maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya Jul 11, 2014 8:30 AM

Budget Bytes: It’s a balanced Budget with a lot of intent - Mitrajit Bhattacharya?blur=25

The Publisher & President, Chitralekha finds FM Arun Jaitley’s maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya Jul 10, 2014 4:49 PM

Amar Chitra Katha appoints Sanjay Dhar as President, Corporate Solutions?blur=25

Prior to joining Amar Chitra Katha, Dhar was Business Head, Production and Sales with Sunshine Pictures

exchange4media Staff Jun 17, 2014 8:08 AM

Video:  I am really looking forward to work from the new categories?blur=25

Categories such as Branded Content and Publisher and Broadcaster Abbys involve a sizeable amount of the work that happens around that space, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group

exchange4media Staff May 30, 2014 1:55 PM

Video:  I am really looking forward to work from the new categories?blur=25

Categories such as Branded Content and Publisher and Broadcaster Abbys involve a sizeable amount of the work that happens around that space, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group

exchange4media Staff May 30, 2014 1:38 PM

Chitralekha Group's Mitrajit Bhattacharya is new President of AIM?blur=25

R Rajmohan, Publisher, Open magazine is the new Vice-President, while B Srinivasan, MD, Vasan Publications is the new General Secretary. Pradeep Gupta, CMD, Cybermedia will continue to be the Treasurer

exchange4media Staff Feb 26, 2014 8:11 AM

Social media is a much-needed alternative to mainline media, say experts?blur=25

Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics, business and entertainment

Henna Achhpal Feb 17, 2014 8:57 AM

Jabong.com & Puma roll out digital campaign to engage fitness lovers?blur=25

The four-week long campaign, called ‘Gear up buddies’, will give fashion-conscious fitness customers a chance to interact with Puma products on the digital medium

exchange4media Staff Nov 16, 2013 9:17 AM

ACK Media engages young readers with 'Bright Start'?blur=25

The group is targetting the 2-6 age group & is eyeing mom & pop stores for sales. On-ground activities & preschool contact programmes are on the anvil

Abid Hasan Mar 14, 2013 6:58 PM