china
Over the last few years, Asia Pacific has become a hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartphones, creating opportunities for mobile publishers and advertisers
According to a new report published by Media Partners Asia, the Asia-Pacific online video revenue is expected to reach USD 35 billion by 2021, an average annual growth of 22% from USD 13 billion in 2016
India is already familiar with a few Chinese brands like Haier, Xiaomi, Lenovo and Gionee, with Oppo being the latest entrant. Moreover, 2016 seems to be the year to ‘Make in India’ as the country recently jumped 12 places higher on the ‘Ease of Doing Business Rankings’ released by the World Bank. Foreign Direct Investment (FDI) into the country has reportedly increased by 31% to $24.8 billion (Rs 1.70 lakh crore) during April-November period last year
Ronald Menezes Mar 15, 2016 8:05 AM
The Prime Minister’s China visit had an unintended hilarious consequence as internet users unleashed their creativity to make funny memes at PM Modi’s expense
e4m Desk May 16, 2015 10:07 AM
Polestar will offer integrated e-commerce solutions in China's booming e-commerce sector and will be led by its principal investors - founder, Figo Yang, who will serve as CEO, and Allen Liu, COO
The President of GroupM Worldwide shares his thoughts on shifting media mindset, power of digital and India being a growth market, among other things...
Priyanka Mehra Dec 4, 2013 7:52 AM
This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market
Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns
Priyanka Mehra Sep 2, 2013 9:59 AM
Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns
Priyanka Mehra Sep 2, 2013 8:08 AM
A fragile naval defence only weakens the country’s strength as it goes on to accept foreign junk & undermines its own capabilities in engineering, says Annurag Batra of exchange4media
Annurag Batra Aug 19, 2013 8:07 AM
China Day will present an insightful one-day content programme on Chinese advertising and consumer behaviour during the Festival on June 18
China Day will present an insightful one-day content programme on Chinese advertising and consumer behaviour during the Festival on June 18
The campaign, based on the theme ‘Chase the beat’, is also supported by radio, print, OOH, TV, on-ground & brand associations
Synjini Nandi Jan 15, 2013 10:50 PM
UTV Stars in association with Carnival Media has created ‘The India – China Music Festival 2012’ – a confluence of Chinese sound & Indian music
Synjini Nandi Nov 23, 2012 6:58 PM
Since April, Italy, Spain & India have seen the biggest reductions while China & Russia are predicted to record the biggest ad spend increase in 2012
The study highlights that India is one of the most preferred destinations for foreign direct investment (FDI), only being second to China.
e4m Desk Nov 28, 2011 11:17 AM
Lo Sheung Yan becomes the first Chinese to earn this honour, after he was announced the first of the 15 jury presidents to lead the judging process at Cannes Lions 2012.
