The objective is to highlight an everyday story, where consciously and very often unconsciously, we condition our children with the age-old gender biases

exchange4media Staff Nov 13, 2018 1:36 PM


Conceptualised and executed with BBH India, the film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children

exchange4media Staff Nov 13, 2018 12:52 PM


The 'Protein 4 Children’ campaign is focused on the fact that the protein requirement of children almost doubles up between the age group of 5 to 12 years

exchange4media Staff Sep 20, 2018 3:19 PM


The team takes Kabaddi beyond the season; aligns with different communities to build year-round Kabaddi calendar

exchange4media Staff Jul 30, 2018 2:21 PM

Tamil Thalaivas?blur=25

The Tamil Nadu based franchise will host a slew of on-ground activations which will help further the southern state’s rich Kabaddi legacy

exchange4media Staff Jul 6, 2018 3:36 PM

WowKiz YuppTV?blur=25

Under the association, WowKidz on YuppTV, subscribers of YuppTV will be able to enjoy non-stop kids’ entertainment with the show Motu Patlu and some of the most popular shows in Hindi, Tamil and Telugu

exchange4media Staff Apr 26, 2018 12:19 PM


Watch new episodes of Tik Tak Tail on Pogo, everyday, starting April 16th, 2018, at 7:30 pm.

exchange4media Staff Apr 23, 2018 3:35 PM


Nine major food business operators have decided to not advertise products with high fat on children's channels

exchange4media Staff Feb 9, 2018 8:55 AM

BYJU’S launches in-cinema campaign in partnership with PVR Cinemas?blur=25

The campaign aims to strengthen brand awareness amongst parents and children

exchange4media Staff May 6, 2017 8:05 AM

Unicef and AROI join hands to save 4,000 lives a day in India?blur=25

UNICEF and the Association of Radio Operators in India (AROI) have launched the first initiative to work towards 100 per cent immunisation of children in India

exchange4media Staff Jun 10, 2014 8:40 AM

IDBI Bank attempts to pull emotional chords with its friendship tale?blur=25

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

Saturday Musings: Time for some real conversations around women?blur=25

It is up to the brands to capture the youth TG with real truths & 'real' conversations in the right context & manner. They will respond to it

Priyanka Mehra Sep 21, 2013 9:28 AM

BCCC issues 2 more advisories for non-news TV channels?blur=25

BCCC has approved advisories pertaining to sexualisation of children & health and safety of children participating in TV shows

exchange4media Staff Dec 26, 2012 7:23 PM

Guest Article: In the pink of health?blur=25

With exploding usage of social media, a time when your doctor’s twitter handle is part of your emergency kit is not far away, says Windchimes

Windchimes Communications Apr 5, 2012 10:42 AM

iZone International: Virtual spending for real charity?blur=25

Club Penguin, Disney’s online community for children, has organised a giant giveaway of $1 million to charity. The money will be spent according to the wishes of the community itself. The children win coins for taking part in the free online games, and can “donate” those coins to charities on the website. These donations are taken as votes to decide the overall spending of the $1 million donation by Disney.

exchange4media Staff Dec 17, 2010 7:31 AM