cherian-peter
2012: Year of recovery for OOH??blur=25

While traditional OOH has a factor of uncertainty hovering around it, there are a few specialised segments that look bright on the chart

Priyanka Nair and Rahul Dubey Mar 9, 2012 9:03 AM

Financial brands buzz 'money' on radio?blur=25

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair Feb 2, 2012 8:07 AM

Financial brands getting the message right on radio?blur=25

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair Feb 1, 2012 7:21 AM