Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Madhuwanti Saha Mar 9, 2016 5:17 PM

Chennai based Fourth Dimension Media celebrates five years of success

The Chennai based media outsourcing company Fourth Dimension celebrated its fifth anniversary recently.

exchange4media Staff Feb 9, 2016 9:10 AM

Why ‘The Hindu’ won’t let you forget the Chennai Calamity

The Hindu has started its rehabilitation campaign for Chennai with a heart-warming message that captures the magnitude of the disaster in its quintessential style

Madhuwanti Saha Dec 10, 2015 8:07 AM

Zomato’s‘Meal for Flood Relief’ campaign draws flak on social media; brand takes on its detractors

Zomato’s campaign to help the flood affected in Chennai evoked mixed social media responsedespite being a success story on ground

Madhuwanti Saha Dec 9, 2015 8:20 AM

Corporate Brands  and start-ups  stand  up for Chennai

With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering medical, transportation and connectivity services

Madhuwanti Saha Dec 8, 2015 8:18 AM

Guest Column: I continue to PRAY FOR CHENNAI. It is where I belong! R Gowthaman

The spirit of Chennai held its head high and saved its city. The spirit of Chennai should hold its breath and ask the question, am I building (re-building) the city or handing it over to the same people for further exploitation? Writes R Gowthaman recalling his memories of his beloved city

R Gowthaman Dec 7, 2015 8:44 AM

First time in 137 years, Chennai floods force The Hindu to cancel print edition

For the first time in its 137 years history, 'The Hindu', founded in 1878, cancelled its edition in Chennai, its headquarters and the largest market

exchange4media Staff Dec 3, 2015 2:29 PM

IPL scam Verdict: Chennai Super Kings, Rajasthan Royals suspended for two years

RR co-owner Raj Kundra is now ineligible from taking part in cricket for five years and suspended for life from being involved with BCCI. Misconduct of Gurunath Meiyappan, the son-in-law of ex-BCCI chief and CSK owner N. Srinivasan, too, has been proven. He has been suspended for life from cricket activities

exchange4media Staff Jul 15, 2015 2:08 PM is the official e-commerce partner of Chennai Super Kings

The tie-up gives the right to use the association with Chennai Super Kings in all their communication across media including in-store, POS, other ground activation, digital and all other new emerging medi

exchange4media Staff Apr 4, 2015 8:32 AM

9th edition of Indian Magazine Congress kicks off today in Chennai

The theme of this year's Congress is 'Magazines 2X: Engage, Connect, Work'

exchange4media Staff Feb 23, 2015 9:23 AM

Chairman of Vikatan group : S Balasubramanian passes away

Veteran journalist and media personality, S Balasubramanian, Chairman, Vikatan group of publications passed away on December 19, 2014. He was 78

Deepa Balasubramanian Dec 20, 2014 9:21 AM

Standalone FM operators ride the wave of expansion with Phase III auctions

Smaller FM operators are as excited about Phase III as their larger counterparts and could prove to be no easy pushovers as the country prepares for the next phase of radio expansion

Abhinn Shreshtha Dec 4, 2014 7:51 AM

National & local brands employ innovative marketing strategies down south this Diwali

From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales

Deepa Balasubramanian Oct 27, 2014 8:14 AM

The Hindu launches online portal

The site is expected to complement the newspaper's property supplement, Property Plus; plans to roll out for the rest of the country on the anvil

Deepa Balasubramanian Sep 22, 2014 8:01 AM

Naturals plans to make India 'housewife free'

The Chennai-based salon chain has roped in Kareena Kapoor as brand ambassador, hopes to create more job opportunities for women entrepreneurs by changing their perception towards the salon business, says C K Kumaravel, CEO and Co-founder

Deepa Balasubramanian Sep 19, 2014 9:32 AM

Mobile not just for communication, but commerce as well: Priya Nair

Priya Nair, VP, HUL cites the company's successful campaigns that helped unaided awareness for its products and created meaningful engagement with consumers using the mobile medium

Aditi Raval Sep 15, 2014 8:24 AM

Marketers wait for SC order as IPL credibility takes a hit

The SC observation of suspending CSK and RR has added to BCCI'swoes. Marketers feel that this would not only result in loss of viewership but also credibility. All eyes are on the order to be passed today

Abhinav Trivedi Mar 28, 2014 7:57 AM

Deliver value to customers and they will pay: B Srinivasan, Vikatan Group

The MD, Vikatan Group speaks about how keeping the customer at the forefront has led to the success of the 88-year old group across print and online platforms

Deepa Balasubramanian Feb 15, 2014 11:12 AM

Fourth Dimension completes three years in Chennai

The agency currently represents Puthiya Thalaimurai, Pudhu Yugam, and Chennai Live, among others

Deepa Balasubramanian Feb 13, 2014 9:22 AM

Rajesh Mani heads back to TI Cycles, Chennai

According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South

Deepa Balasubramanian Jan 9, 2014 8:20 AM