Mobile not just for communication, but commerce as well: Priya Nair?blur=25

Priya Nair, VP, HUL cites the company's successful campaigns that helped unaided awareness for its products and created meaningful engagement with consumers using the mobile medium

Aditi Raval Sep 15, 2014 8:24 AM

Top-down touted advertising out, real conversations in?blur=25

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Media brands look to Bollywood blockbusters to establish brand proposition?blur=25

In-film brand integration has been acting as a catalyst for instant recognition of the brand at the point of purchase, thus increasing visibility and recall

exchange4media Staff Aug 9, 2013 8:03 AM

Chennai Express promises action-packed trip; pulls out all mktg stops?blur=25

From social media campaign, mobile apps, aggressive TV appearances and brand integration, Chennai Express has gone all out to attract audiences

Priyanka Nair Aug 8, 2013 8:20 AM

Aaj Tak boards Chennai Express for social change?blur=25

Aaj Tak has partnered with SRK's upcoming film Chennai Express in a bid to highlight key social issues across the country

Abid Hasan Aug 5, 2013 8:33 AM