“The worst kind of advertising is the one which is neither hot nor cold, sort of lukewarm… Advertisers are sometimes spending a lot of money to go under the radar – spending so much money on a front page ad that doesn’t say anything. That’s the dilemma we face,” says Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide.
Cheil Worldwide SW Asia has strengthened its Interactive team in India. The move is in sync with Cheil’s emphasis on providing integrated services to its clients with new age ideas and solutions. The news comes close on the high heels of other high caliber appointments at Cheil in the recent months.