cheil-india
The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping
Launches two TVCs that revolve around sharing, to bring alive the message 'To love is to share'. Is the insight clear? NO. Will it connect with the audience? YES
Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results
Acer's new TVC beads tech & emotions into a common thread. The insight of magnifying 'touch' through real-life examples strikes a chord with the audience
The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students, who are forced to study them
Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India
Synjini Nandi Jun 19, 2013 10:22 AM
Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India
Synjini Nandi Jun 19, 2013 10:22 AM
It is learnt that Alok Agrawal has quit the organisation as COO after a stint of four years. His next destination is not known yet
Deepika Bhardwaj Aug 24, 2012 7:30 PM
It is learnt that Alok Agrawal has quit the organisaion as COO after a stint of four years. His next destination is not known yet
Deepika Bhardwaj Aug 23, 2012 6:20 PM
