Guest Column: Decoding Brand Building in 2016: Sonal Narain?blur=25

Is the old way of brand building dead? Sonal Narain, Chief Strategy Office of Cheil India gives her thoughts on Brand Building and how it should change in 2016.

Sonal Narian Jan 27, 2016 8:30 AM

Cheil India bags Jet Airways’ digital mandate?blur=25

Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development

exchange4media Staff Dec 4, 2015 8:17 AM

adidas appoints Cheil India as Social Media Agency  for Cricket, Football & Training?blur=25

In addition to the Retail mandate it won recently, Cheil has been named as the Social Media Agency on record by adidas. The account was awarded to Cheil after a multi-agency pitch

exchange4media Staff Nov 10, 2015 8:48 AM

Trendspotting: Diwali brand campaigns shift from offer-led promotions to emotional spots?blur=25

Pepperfry, Urban Ladder, Big Bazaar, Manyavar, Fortune Oil, Tanishq, Vodafone, Good Day and Cadbury Celebration have adopted the emotional route this Diwali

Sarmistha Neogy Nov 10, 2015 8:45 AM

Sagar Mahabaleshwarkar to join Cheil India as Chief Creative Officer, Cheil South-West Asia?blur=25

“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He relocated to Singapore in December last year, post a management restructure at Bates CHI & Partners India, where he was Chief Creative Officer

Priyanka Mehra Nov 4, 2015 8:47 AM

Cheil appointed as Creative Agency on Record by Apollo Munich?blur=25

The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch

exchange4media Staff Aug 4, 2015 6:42 PM

Cheil India appoints Sonal Narain as Chief Strategy Officer?blur=25

Narain currently serves as Head of Planning at Ogilvy Singapore and is also Head of Ogilvy Change (the firm’s Behavioural Sciences practice)

exchange4media Staff Jun 2, 2015 9:11 AM

Cheil wins complete retail mandate for Timex?blur=25

Cheil has won the complete retail expansion and visual merchandising mandate for Timex Group India

exchange4media Staff Apr 21, 2015 9:06 AM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys?blur=25

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

Goafest 2015: Havas Worldwide wins 2  Golds in Ambient Media Abbys?blur=25

Mindshare led the metal tally with 3 Bronze metals, Havas Worldwide bagged 2 Golds , Taproot wins 2 Silvers

exchange4media Staff Apr 13, 2015 10:10 PM

Goafest 2015: Linen Lintas wins Grand Prix in Direct Abbys?blur=25

Linen Lintas wins the Grand Prix with 2 Golds and 1 Bronze. JWT India wins 3 Bronze and 1 Silver

exchange4media Staff Apr 11, 2015 11:41 PM

 ZenithOptimedia wins media mandate for

The mandate that comes after a multi-agency pitch covers all aspects of the company’s media planning & buying, and will include digital duties as well

exchange4media Staff Nov 20, 2014 4:42 PM

Berger Paints TVC features Katrina Kaif 'floating' in cliches?blur=25

Targeting a discerning consumer, Berger Paints has launched a new TVC for its luxury interior paint brand - Silk, featuring Katrina Kaif in a dreamy setting. Experts find the

Ankur Singh Aug 27, 2014 8:13 AM

JWT, O&M, Cheil, PHD, McCann Worldgroup make it to Media Lions' shortlist?blur=25

JWT’s work for Nike & O&M's work for Akansha Foundation are shortlisted in Use of Social Platforms sub-category. Work of Cheil, PHD, Madison Media Pinnacle, McCann Worldgroup also in Media Lions' shortlist

exchange4media Staff Jun 17, 2014 7:53 AM

Cheil Worldwide SW Asia appoints Arun Sharma as VP, Integrated Strategy Planning?blur=25

Sharma moves from DDB Mudra Delhi where he was Vice President and Head, Strategic Planning

exchange4media Staff Jun 10, 2014 8:16 AM

Commerce, conscience & celebrity endorsements?blur=25

Big B's recent remark against colas is seen as a belated reaction, which could undermine years of marketing efforts by a brand. It has also raised the crucial point: shouldn't celebrities

Twishy Feb 3, 2014 8:08 AM

Vodafone catches pulse of the youth with 'uninterrupted sharing' proposition?blur=25

The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s 24x7 internet is made for them

Twishy Nov 25, 2013 8:42 AM

Extra samaan bech de at OLX?blur=25

OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of hoarders who don't realise that they can get more

Twishy Oct 22, 2013 9:08 AM