cheil-india
Berger Paints TVC features Katrina Kaif 'floating' in cliches?blur=25

Targeting a discerning consumer, Berger Paints has launched a new TVC for its luxury interior paint brand - Silk, featuring Katrina Kaif in a dreamy setting. Experts find the

Ankur Singh Aug 27, 2014 8:13 AM

JWT, O&M, Cheil, PHD, McCann Worldgroup make it to Media Lions' shortlist?blur=25

JWT’s work for Nike & O&M's work for Akansha Foundation are shortlisted in Use of Social Platforms sub-category. Work of Cheil, PHD, Madison Media Pinnacle, McCann Worldgroup also in Media Lions' shortlist

exchange4media Staff Jun 17, 2014 7:53 AM

Cheil Worldwide SW Asia appoints Arun Sharma as VP, Integrated Strategy Planning?blur=25

Sharma moves from DDB Mudra Delhi where he was Vice President and Head, Strategic Planning

exchange4media Staff Jun 10, 2014 8:16 AM

Commerce, conscience & celebrity endorsements?blur=25

Big B's recent remark against colas is seen as a belated reaction, which could undermine years of marketing efforts by a brand. It has also raised the crucial point: shouldn't celebrities

Twishy Feb 3, 2014 8:08 AM

Vodafone catches pulse of the youth with 'uninterrupted sharing' proposition?blur=25

The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s 24x7 internet is made for them

Twishy Nov 25, 2013 8:42 AM

Extra samaan bech de at OLX?blur=25

OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of hoarders who don't realise that they can get more

Twishy Oct 22, 2013 9:08 AM

The Newshour with Flipkart!?blur=25

The new campaign, titled 'India Wants to Know', is centred on news channel debates; it educates consumers about the benefits, ease & convenience of online shopping

Twishy Sep 9, 2013 8:09 AM

Nestle enters premium chocolate category with Alpino?blur=25

Launches two TVCs that revolve around sharing, to bring alive the message 'To love is to share'. Is the insight clear? NO. Will it connect with the audience? YES

Twishy Aug 26, 2013 8:16 AM

Why Amul's current affairs gamble is a good idea??blur=25

Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results

Twishy Aug 13, 2013 8:24 AM

Acer counts on human emotions to deliver touch experience?blur=25

Acer's new TVC beads tech & emotions into a common thread. The insight of magnifying 'touch' through real-life examples strikes a chord with the audience

Twishy Jul 30, 2013 8:34 AM

Science bringing u down? Beat boredom with Alpenliebe Pop, says Archimedes!?blur=25

The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students, who are forced to study them

Twishy Jul 17, 2013 8:37 AM

Cannes Lions 2013: India fails to grab metals in Media Lions?blur=25

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Cannes Lions 2013: India fails to grab metals in Media Lions?blur=25

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Alok Agrawal quits Cheil Worldwide?blur=25

It is learnt that Alok Agrawal has quit the organisation as COO after a stint of four years. His next destination is not known yet

Deepika Bhardwaj Aug 24, 2012 7:30 PM

Alok Agrawal quits Cheil Worldwide South West Asia?blur=25

It is learnt that Alok Agrawal has quit the organisaion as COO after a stint of four years. His next destination is not known yet

Deepika Bhardwaj Aug 23, 2012 6:20 PM